Equidate Launches New Trading Platform, Offers Access and Insight into Private Tech Market

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“Early Is Everything” Promotion Gives Access to Facebook and Tesla at Pre-IPO Prices

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Building ‘the stock market for private companies’ involves more than simply building a website and listing deals. We’re launching the new Equidate to add value to the entire ecosystem.

Equidate announces the launch of its new online platform, bringing transparency and opportunity to the private, pre-IPO market. Enhanced investing tools, paired with in-depth private company insight and analysis, take Equidate’s stock market for private technology companies to the next level. Introduced in 2014, Equidate enables employees to convert traditionally illiquid stock holdings into cash while allowing accredited investors to participate in the market during a company’s high-growth, pre-IPO phase.

Equidate’s new platform allows the public to access proprietary data and information about thousands of private companies, including share prices, stock charts, investors, share counts, and valuations. Unlike in the public markets where information is readily available, this data has historically been fragmented or unavailable in the private market without paying a high price tag. By further combining data with sophisticated technology, Equidate now allows anyone to research companies and find new opportunities for free.

“Building ‘the stock market for private companies’ involves more than simply building a website and listing deals. We’re launching the new Equidate to add value to the entire ecosystem,” said Equidate Founder and Co-CEO Sohail Prasad. “By offering this information for free, we are empowering people and bringing more transparency to the opaque world of private tech investing.”

Equidate’s new platform also provides investors and employees with real-time updates about the value of their stock holdings, and an up-to-the-minute news feed on private companies. Prior to this launch, employees and investors of privately-held companies struggled to value their stock holdings and get a clear financial picture of their net worth.

“Oftentimes, employees who are not well-informed about what their holdings are worth have trouble making decisions about buying and selling, life events, and taxes because they don’t know how it will affect their overall financial status. Even early investors can be out of date,” said Equidate Founder and co-CEO Samvit Ramadurgam. “By joining Equidate, members can securely store financial documents and data, and the platform’s algorithms automatically analyze and update their portfolio dashboard.”

Equidate’s platform provides individual and institutional investors the opportunity to seamlessly transact across hundreds of growth-stage companies. The technology, the financial infrastructure, and the legal and compliance processes make investing or liquidating stock easy. Equidate’s success has helped them recently add high profile advisors and investors, including former NASDAQ Dubai CEO Jeffrey Singer and former Saatchi and Saatchi UK CEO Lee Daley.

Equidate currently has over $750 million in active listings on its market, enabling the company to work with a wide range of clients, from early employees and executives to venture capital and institutional shareholders. They also work with individual accredited investors, private equity firms, bulge brackets, and hedge funds.

Early Is Everything Pre-IPO Pricing Event
In conjunction with the launch of its new online platform, Equidate is hosting two events, known as the Early Is Everything Pre-IPO Pricing Events, during which the company will give individuals a second chance to get in on two of the world’s most successful companies — Facebook and Tesla — at their pre-IPO prices. The event will take place at early.equidateinc.com.

Equidate is taking a loss on every certificate to prove a point — that when it comes to investing in the most successful companies in the world, early is everything. The offerings are first-come-first-served. On July 28th, the company’s first Pre-IPO Pricing Event will allow people to get in on Facebook at $4.54 (the price at its Series E in May 2009 where DST Global invested $200M) instead of its recent price of over $115. The following Thursday, August 4th, Equidate will offer Tesla for $2.97 (the price at its Series F in May 2009) instead of over $215. To be notified of the exact start time, site visitors can sign up at early.equidateinc.com.

Equidate created this campaign in partnership with global digital agency Mirum. “What Equidate has built is exciting for both investors and employees,” said Dan Khabie, North American and Global CEO of Mirum. “We are thrilled to be a part of helping this marketplace grow as people realize the opportunities that exist.” In a rare move, J. Walter Thompson, a holding company of Mirum, has taken an equity position in Equidate.

Equidate is the stock market for private companies. We empower investors and shareholders by enabling access and liquidity in the pre-IPO markets. We’re led by Y Combinator, Goldman Sachs, and BCG alumni; enabled by a high-profile board of executives and advisors, including SecondMarket founding team member John-Paul Teutonico, former NASDAQ Dubai CEO Jeffrey Singer, and former Saatchi and Saatchi UK CEO Lee Daley; and backed by some of the best angel investors in the world, including Scott and Cyan Banister, Charlie Cheever, Tikhon Bernstam, and others.

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