Digital Luxury Group Names Pablo Mauron Partner & Managing Director in China

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DLG China strengthens its management team, promoting Pablo Mauron.

Digital Luxury Group (, the leading independent digital agency specialized in luxury, today announced the appointment of Pablo Mauron as Partner and Managing Director of DLG China, the organization’s Shanghai-based operation.

Immediately prior to being promoted, Mauron was the General Manager of DLG China. In his new role, Mauron will continue his oversight of the Chinese business and have increased strategic responsibilities, working with CEO, David Sadigh, and the Board on strategic initiatives and partnerships. In addition, Mauron will take responsibility for Luxury Society’s development in China.

The digital environment in China is unlike any other. With one of the largest user bases in the world, innovation comes fast. China is not only the first market for e-commerce sales and the second-largest luxury market in the world, it is also the second-largest market for advertising spend. China represents 50% of Asia Pacific’s advertising spend in digital and the market is also leading the way in terms of digital innovation with the rise of companies like WeChat. It’s within this context that DLG China has excelled.

“DLG China has been growing at a fast pace and is on track to generate +85% topline growth, significantly increasing the total net revenues this year,” said Sadigh. “Under Pablo’s outstanding leadership, Digital Luxury Group has attracted many of the best digital luxury talents in China, expanded to a new office, and has been selected as a key social media partner by brands such as Montblanc, Four Seasons Hotels & Resorts, Leica, Dior, Swarovski, and many others.”

Before taking the reins at DLG China in 2012, Mauron held management roles at Digital Luxury Group’s Geneva office, leading the agency’s search engine and display advertising services. “It has been an incredible journey so far, and the potential is still ahead as luxury and premium brands invest more and more in Mainland China, looking for creative and innovative social media solutions that target both the wealthy and the booming middle class in China but also abroad as the Mainland travelers are more strategic than ever,” commented Mauron. “We are already the social media services leader of the luxury and prestige segment in China, we are now looking at doing the same for online CRM and e-commerce.”

This year, DLG China is hosting the 2nd Luxury Society Keynote in China, the first Shanghai-based conference dedicated to luxury professionals. Past Luxury Society Keynote event speakers include Net-a-Porter, Alibaba, Farfetch and MCM and partners which include Google, Baidu, KPMG, Bloomberg, Criteo, and Teads, amongst others. For more information on past events:

About DLG China
Digital Luxury Group is the digital partner of forward-thinking luxury brands. In China, DLG specializes in digital and social media marketing and communication services, working for brands such as Leica, Dior, Montblanc, Four Seasons Hotels & Resorts, Baume & Mercier, Landmark, Alexandre de Paris, Atelier Swarovski, Fendi, Christian Louboutin, MCM, Blue Nile, De Beers, Vacheron Constantin, Kempinski, and others.

DLG has built a unique framework driven by both data and qualitative analysis to decipher the online behavior of affluent and sophisticated Chinese consumers. The company provides both the strategic skillset and the creative and execution capabilities to develop digital communication and marketing activities targeting the Chinese consumers both in Mainland China and abroad. For more information:

About Luxury Society
Luxury Society is the world's most influential online community of top luxury executives. Based in Paris, with members in more than 150 countries, Luxury Society informs and connects CEOs, managers, journalists, consultants, designers and analysts from across the luxury sector, in industries as varied as fashion, design, art, jewelry and timepieces, beauty, travel and hospitality, yachting, private aviation, automobiles, private banking, real estate and personal services. For more information:

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Tamar Koifman
since: 09/2009
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