(PRWEB) July 28, 2016
Campus Pursuit, the interactive scavenger hunt app sweeping college campuses across the country, won the 2016 TAMID Tank competition hosted by TAMID at Queens College, New York. Kevin Harrington, original Shark on ABC's Emmy winning TV show, "Shark Tank," along with two other investor panelists pledged an investment in the growth of Campus Pursuit.
Campus Pursuit engages college students with brands through daily, campus-wide scavenger hunts. Students follow clues on the Campus Pursuit iOS and Android app to find hidden prizes – thus, increasing awareness of each brand. A team of student brand ambassadors at each campus manages the scavenger hunts and spreads the word about the app.
Campus Pursuit was selected as one of the three startups, from many throughout New York State that had applied, to pitch at the event. Campus Pursuit was the only company to receive a deal from the investor panel.
“I’ve launched hundreds of products over the last 30 years,” said Harrington. “When I saw the Campus Pursuit opportunity during TAMID Tank, I knew, instantly, that this would be a great way for marketers to get valuable information in the lucrative college marketplace.”
Campus Pursuit has partnered with brands including PopCorners, AMP Energy, Moon Cheese Snacks, Neuro Drinks, NFL Sunday Ticket, Chipotle, Kettle Brand Chips, Harry's, and many more. Each scavenger hunt provides these companies with data about users, providing an understanding of the students who find the prizes.
“Oftentimes, consumers are more likely to buy a product they’ve tried for free,” said Shachar Avraham, COO and a co-founder of Campus Pursuit. “The data we collect from each scavenger hunt helps our clients evaluate the level of interest--from students--in specific products.”
After students win prizes, selfies can be taken with those items and posted online, creating organic social media exposure for participating brands.
“Campus Pursuit creates an adrenaline rush within students,” said Scott Wisotsky, CEO and a co-founder of Campus Pursuit. “It’s that excitement that results in students posting selfies online with winning prizes. Our goal is to increase brand awareness among the targeted college demographic.”
Campus Pursuit is available to download for free in the Apple App Store and Google Play, and will be expanding to 50 college campuses across the U.S. in August 2016, right before the start of the Fall semester.
For more information, visit http://www.CampusPursuit.com.