Marketing to Millennial Moms Dominates 12th Annual M2Moms® - The Marketing to Moms Conference

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Understanding moms’ lives, especially millennial moms and their aspirations, challenges, stresses and purchasing motivations is key for every marketer whose brand future depends on selling to moms. As the millennial moms cohort shows, the moms market is always changing, growing and expanding.

marketing to moms

George Carey, Founder & CEO of The Family Room

As the millennial moms cohort shows, the moms market is always changing, growing and expanding. Truly knowing today’s moms and getting better marketing to moms results is why brand execs attend M2Moms®.

Millennial moms are really different than previous generations of moms. They’ve grown up digital, they’re better educated and they approach motherhood and respond to advertising very differently,” according to Lauren Sweeney, producer of M2Moms® - The 12th Annual Marketing to Moms Conference. “That’s why this year’s M2Moms® focuses specifically on millennial moms. After all, the oldest millennial moms are in their thirties. They have teenage kids, and are faced with purchasing decisions in categories that go way beyond baby food. Of course marketing to new moms is always a huge segment of M2Moms®, and millennial moms are having lots of babies. But M2Moms® is designed to teach brand marketers and ad execs how to build more business with every mom.” M2Moms® will be held October 4 & 5, 2016, New World Stages, NY, NY.

This year’s M2Moms® opens with a keynote from family marketing guru George Carey, Founder & CEO of The Family Room, ”Millennial Moms Passion Points™: A New Approach For Marketing To A Modern Mom’s Heart”. Additional marketing to millennial moms sessions include:

  • E-Commerce & The Evolution of Today’s Mom Shopper

Kelly Palmisano, Vice President of Client Strategy, Influence Central
Lorianne Lacey, Vice President of Client Strategy, Influence Central

  • Multi-Cultural    Millennial Latinas: Winning the Heart of Mamá

Verena Thompson, Chief Strategy Officer, Conill

  • Research Premier: Millennial Moms What’s Now and What’s Next

Josh Himwich, VP Product for XO Group, The Bump

  • The “Play” Factor: Playing up Parenthood - Keys to Connecting with Today’s Generation of Playful Moms

Amy Henry, SVP Strategic Planning, Strottman International

  • Shopper Marketing Insights: Mom’s Social Media Behavior - Impact on In-Store Purchase Decision

Holly Pavlika, SVP, Marketing & Content, Collective Bias
Allisha Watkins, Shopper Marketing Team Lead, Mars Inc.

  • Attitudes & Behavior: What the Ef is She Thinking?!?!

Robbin Chaber Allen, VP Strategic Alliances, Mom365

  • Influencer Marketing: The Six Essentials To Winning Influencer Marketing

Myra Braselton, VP Sales & Business Development, Acorn Influence
Katie Duke, Director Client Services, Acorn Influence

  • New Research: Moms & Social Media - Twitter Moms Know Best: The Most Influential Mothers on Social Media

Diana Bach, Industry Marketing Group Manager, Twitter, Inc.

  • Raising Digital Natives: Technology Is Today’s Jungle Gym

Kristen Campolattaro, VP Brand Marketing, Sprout

“Understanding moms’ lives, especially millennial moms and their aspirations, challenges, stresses and purchasing motivations is key for every marketer whose brand future depends on selling to moms,” Sweeney explained, “As the millennial moms cohort shows, the moms market is always changing, growing and expanding. Truly knowing today’s moms and getting better marketing-to-moms results is why brand execs attend M2Moms®. They know that M2Moms® gives them not only the latest research but also up-to-date know-how, case studies, peer-to-peer learning and networking. M2Moms® literally delivers everything brand marketers and their agencies need to keep up with today’s ever evolving, demographically changing moms.”

“Every year,“ Sweeney continued, “M2Moms® is attended by a really comprehensive and diverse list of brands including Microsoft, Johnson & Johnson, Evenflo, IKEA, Abbott Nutritionals, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. M2Moms® attendance typically sells out.”
2016 M2Moms® sponsors include Associate Sponsors: Mabel’s Labels, Conill, The Family Room, and Twitter; Showcase Sponsors: NBC Universal/Sprout, Ibotta, Influence Central, Ipsos, Lake Group Media, Parent Society, C+R Research, Acorn, Strottman, Social Media Link, Collective Bias, C Space, Mom 365, LiquidPCH, and The Bump. Video Content Resource Sponsor: Snippies.

For M2Moms® information: http://www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

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Lauren Sweeney
PME Enterprises, LLC
+1 (860) 724-2649 Ext: 11
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