P.C. Richard & Son Is First US Retailer to Carry Beko Appliances, Europe’s Most Innovative Appliance Brand

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Beko’s US expansion is an exciting next step after decades of global market leadership.

P.C. Richard & Son and Beko are proud to announce an exclusive retail partnership, granting P.C. Richard & Son sole US distributorship of one of Europe’s leading appliance brands. This relationship marks Beko’s entry into the US appliance market, where P.C. Richard & Son has a proud 106 year legacy of growth, success and stability.

“With a reputation for innovation, reliability and affordability, it’s no wonder Beko has a presence in over 100 countries across Europe, Asia, Australia and Africa. Now that they’re ready to make their US debut, P.C. Richard & Son is honored to be their partner and look forward to many years of success together,” said Gregg Richard, Chief Executive Officer of P.C. Richard & Son, representing the fourth generation of the Richard Family at the helm of America’s largest family owned and operated Appliance, TV, Electronics and Mattress Retailer.

The enthusiasm is mutual with President of Beko US, Mike Goadby, noting that, “While plotting our much-anticipated launch into the US appliance market, it became clear P.C. Richard & Son would be the ideal retail partner. Given the history, industry knowledge and reputation, they are a perfect fit for Beko US. Their Sales Teams are exceptionally well trained and they are well established as a go-to appliance destination in the Tri-State area for over a century.”

P.C. Richard & Son’s management team expects an exciting launch for Beko, highlighted by specialty in-store events and online promotions. The Beko brand is widely recognized for products with innovative features and functional design which is sure to garner a lot of interest with American consumers.

Headquartered in Farmingdale, NY, P.C. Richard & Son is one of the nation's leading appliance, TV, electronics and mattress retailers with 66 stores in NY, NJ, CT & PA, and a national ecommerce presence. As a family owned and operated business since 1909, P.C. Richard & Son is a benchmark of entrepreneurial achievement built on five generations of honesty, integrity and reliability.

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Tara O'Rourke
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