Nudestix Partners with QVC for Worldwide Launch of New Eye Pencils

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Booming makeup brand announcing launch of new Magnetic Eye Pencils

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"We're excited to expand and unveil our Magnetic Matte Eye Color" ~Jenny Frankel, Nudestix Founder & President

NUDESTIX launches the new Magnetic Matte Eye Color collection on the Cosmetic Executive Women (CEW) award-winning episode of QVC, airing live on Tuesday, July 26th at 8:00pm EST. Jenny Frankel, Founder and President of NUDESTIX, will unveil the new Magnetic Matte Eye Color shades and preview the limited edition kits, curated specially for QVC.

Magnetic Eye Color is a 4-in-1 eye color, liner, base and highlighter that is long-wearing, waterproof and transfer-proof for all-day wear, even for oily lids. With a quick-drying formula, these quick and easy-to-use makeup stix are ophthalmologist tested for sensitive eyes and safe for use on the water line.

We are excited to present the exclusive NUDESTIX x QVC kits live on-air on the CEW award-winning episode and online at QVC.com:
1. NEW Magnetic Matte Eye Color in Taupe and Magnetic Luminous Eye Color in Angel
2. Magnetic Matte Eye Color in Moon and Magnetic Luminous Eye Color in Twilight

“NUDESTIX is proud to partner with QVC for the worldwide launch of the new Magnetic Matte Eye Color. QVC offers a powerful platform and allows us to engage with our shoppers and community in such a unique, curated fashion that keeps us coming back for more,” says Jenny Frankel, Founder and President of NUDESTIX. “We’re excited to expand and unveil our Magnetic Matte Eye Color, a collection of easy-to-use 4-in-1 eye pencils that we know our shoppers will love.”

Features & Benefits:

  • 4-in-1 eye pencil: color + liner + base + highlighter
  • Available in 10 matte and 9 luminous shades (*existing shade): Matte: Army, Chocolate, Cocoa, Fig, *Moon, *Night, Putty, Slate, Taupe, Terra; Luminous: *Angel, Copper Foil, *Gilt, *Immortal, *Lilith, Queen Olive, Rustique, *Spirit, *Twilight
  • Long-wearing (9 hours)
  • Waterproof, smudge-proof and transfer-proof
  • Quick-drying and non-sticky
  • Ophthalmologist tested for sensitive eyes, safe for use on the water line
  • No animal testing, vegan and free of preservatives and gluten

NUDESTIX Magnetic Matte Eye Color and Magnetic Luminous Eye Color retails for $24.00 USD and are packaged in a black matte tin with mirror and include a pencil sharpener.

Exclusive limited edition QVC Magnetic Eye Color kits retail for $29.00 USD (value: $48.00). Each kit contains two (2) Magnetic Eye Color pencils and are packaged in one (1) black matte tin with mirror and include a pencil sharpener. Available at QVC and qvc.com.

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Candis Melamed
Spotlight Communications Group
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