New York. NY (PRWEB) August 08, 2016
On Tuesday, August 16 Cynopsis will host an interactive webinar, "The Career Transition from Linear to Digital: Making the Big Leap," that will provide teams with a better understanding of the new currency of ad selling.
Moderated and led by Lynn Leahey, Editorial Director for Cynopsis, the webinar will include expert panelists Ali Levitan, Client Solutions Director for General Assembly; and Jillian St. Charles, VP, Digital Programming & Strategy at Scripps Networks Interactive. "The convergence of digital and linear brings deal-making to a new level," says Leahey. "It's imperative that sales teams speak the language, and understand what strategies and solutions will lead to new opportunities."
Join Cynopsis on August 16 and learn:
- The transition path – how media brands must develop their talent: hiring, assessing and upskilling current employees.
- The new products teams must include their arsenal, such as data on programmatic ad buying – and where it fits into a media buyer’s plan.
- Understanding higher ROI and how to calculate it.
- The importance and implementation of lower ad loads, as well as new ad formats and their effects on the industry.
This highly interactive webinar will allow for real time Q&A’s to ensure your specific questions are answered. Register today for the Cynopsis webinar "The Career Transition from Linear to Digital: Making the Big Leap."
All webinar attendees will receive full access to speaker presentations for 1 year. Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. Questions? Contact Trish Pihonak at trish(at)cynopsis(dot)com.
About Cynopsis Media:
Cynopsis is what the TV industry reads first every day. The Cynopsis family of products includes the media industry's most-read daily, Cynopsis, plus sister dailies Cynopsis Digital and Cynopsis Sports, the Cynopsis Jobs board and special reports. Serving TV, agency and brand professionals, Cynopsis Media produces conferences, webinars, and awards programs that are second to none. Find out more at cynopsis.com.