True Refrigeration to Showcase Luxury Refrigeration at Southeast Building Conference

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Vignettes to highlight innovative and trending appliance installations

The True 48 offers more refrigerator space in order to accommodate the fresh food lifestyle.

Whether remodeling a high-end kitchen or building a top-of-the-line outdoor bar area, our booth vignettes offer builders, remodelers and contractors the opportunity to visualize how our commercial-kitchen inspired products fit into any home design.

True® Refrigeration will display its new luxury refrigeration products at the Southeast Building Conference (SEBC) from July 27-30 in booth #820. On the show floor, industry professionals will have the opportunity to explore True’s full suite of refrigeration options, including the new Undercounter Freezers and The True 48.

“Whether remodeling a high-end kitchen or building a top-of-the-line outdoor bar area, our booth vignettes offer builders, remodelers and contractors the opportunity to visualize how our commercial-kitchen inspired products fit into any home design,” said True Director of Sales and Marketing Steve Proctor.

TWEET THIS: During @SEBC2016, @true_res will showcase how its luxury #refrigeration fits into remodels & new builds. #SEBCville http://bit.ly/1ExEX95

The leading choice of top chefs, hotels, beverage providers and discriminating homeowners for more than 70 years, True offers American-made, luxury home refrigeration products, including:

  • Undercounter Freezer: The 24-inch Undercounter Freezers are the industry’s first residential undercounter freezers that are UL-rated for both indoor and outdoor use. The freezers—available in door and drawer models—are made from industry exclusive 304-series stainless steel, and the drawer model features an industry exclusive soft-close feature that no other freezer drawers offer.
  • The True 48: This 48-inch side-by-side refrigerator-freezer complements The True 42 and features increased refrigerator storage space for preserving vast quantities of fresh produce. The True 48’s all-stainless-steel interior and exterior ensures a hygienic and easy-to-clean surface with dramatic ramp-up interior lighting.
  • Spa and Makeup Station: The True Spa and Makeup Station enhances the master suite with True's exclusive balanced refrigeration system, capable of keeping dairy- and yogurt-based face creams refreshingly cool at temperatures as low as 33°F.

For more information about True Refrigeration and its products, please visit true-residential.com.

About True Refrigeration
True Refrigeration is a division of True Manufacturing Company. For more than 70 years, True has been an industry leader in commercial refrigeration. Now, homeowners can experience that same quality with True Refrigeration, an authentic commercial refrigeration line refined for the home. Handcrafted in the USA with the same meticulous attention to quality and detail industry professionals demand, the residential series includes award-winning wine cabinets, refrigerators, beverage centers, refrigerator drawers and beer dispensers. For more information about True Refrigeration, call 888-616-8783 or visit true-residential.com.

About Southeast Building Conference
Celebrating 38 years in 2016, The Southeast Building Conference (SEBC) is the largest building industry trade show in the southeast. As the premier trade event, the SEBC includes outstanding educational programs featuring three days of hard-hitting seminars, networking opportunities, round table discussions and industry briefings. The 2016 SEBC is a two-day (July 28-29) Expo Show and a four-day (July 27-30) networking, professional development and continuing education conference for anyone and everyone working in the building industry. To learn more, visit sebcshow.com.

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Luis D. Sosa
Merlot Marketing
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