Warner Music Group Becomes First Major Music Company to Partner with Streaming Video Platform, Vadio
Portland, Oregon (PRWEB) July 27, 2016 -- Vadio, a leading video streaming platform for media companies and brands, and Warner Music Group (WMG), today announced an agreement giving Vadio and its distribution partners access to thousands of music videos from across WMG’s extensive roster of artists. Vadio’s network of partners includes top web destinations and apps that host more than 80 streaming music video channels. WMG is the first major music company to partner with the streaming video platform.
“Vadio provides a smart service that gives partners quick and easy access to our artists’ content, within a ready-to-go video platform,” said Ron Wilcox, Executive Counsel, Business Affairs, Strategic and Digital Initiatives, WMG. “Vadio’s extensive distribution network of video channels expands the potential for Warner Music artists to connect with new fans, while creating new revenue streams on our artists’ behalf.”
According to a year-end report from Nielsen, video streaming increased 101.9 percent in 2015, year-over-year. Video content is in high demand and music videos top the list of the most consumed content. The addition of Warner’s music video catalog with Vadio’s innovative curation platform, ChannelMaker, makes it possible for Vadio partners to easily curate complete music video channels from a library of thousands of videos and provide an unmatched consumer experience for music discovery and engagement.
“We pride ourselves on empowering new business models that create new revenue streams for content creators and media partners. For that reason, we are very excited about our partnership with Warner Music Group,” said Bryce Clemmer, CEO of Vadio. “We believe video will get integrated into every digital media destination. Therefore we are making it possible for artists, brands, and media partners to deliver high quality videos by making Warner’s video library viewable across large scale consumer experiences.”
About Vadio
Vadio is bringing music videos to everyone, everywhere. By partnering with the music industry, premium media properties, and top brands, Vadio is powering over 80 streaming music video channels across top web destinations and apps today. Vadio has a turnkey streaming music video platform that can be customized, curated and optimized to drive massive lift in consumer engagement and monetization for media companies and brands. More information available at Vadio.com, or follow us on twitter @wearevadio
About Warner Music Group
With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Big Beat, Canvasback, East West, Elektra, Erato, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Warner Bros., Warner Classics, and Warner Music Nashville, as well as Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.
Vadio Contact:
Melissa Hourigan
Fabric Media for Vadio
720-988-3856
Melissa(at)fabricmedia(dot)net
WMG Contact:
Chris Macowski
212-275-1375
Chris.Macowski(at)wmg(dot)com
Brent Hieggelke, Vadio, http://Vadio.com, +1 503-702-3547, [email protected]
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