Live Ultimate Announces Search For Ultimate Icons

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Premier Healthstyle Company Focuses on Safe, Effective, And Naturally-Based Products For Consumers Who Lead Lives With Purpose

Live Ultimate (, the makers of the award-winning, Live Ultimate Whole Skincare line, announced today the launch of their Ultimate Icon search as an effort to celebrate the unique, ultimate contributions that extraordinary individuals make to the world around them.

“Living an ultimate life means different things to different people,” explains Marc Wacther, founder and CEO of Live Ultimate. “For some, it means achieving a natural-purpose driven life by eating organic and maintaining a high level of physical fitness. For others, it is marked by a commitment to philanthropy and volunteerism or activism. Still others see it as the ability to tour the globe or complete a marathon. We want to recognize all of these achievements and more with the launch of our Ultimate Icons.”

Live Ultimate is calling on those who believe that they or someone they know embody the spirit of #LivingUltimate to submit their stories for consideration by a panel for recognition on the site and social channels, as well as opportunities to join the growing number of brand ambassadors whose beauty shines from within. Among the core values of the #LiveUltimate lifestyle:


Socrates boldly stated, “The unexamined life is not worth living.” Only in coming to know ourselves and our environments do we truly find meaning and joy in life. Take time to be in the moment, to appreciate the beauty in the simple and small blessings that surround us.


“Love and compassion are necessities, not luxuries. Without them, humanity cannot sur-vive,” instructed the Dalai Lama. Compassion for our fellow man, for nature, and for our ma-jestic creatures is an essential practice in living an ultimate life.


Living naturally not only starts with your diet. A natural life may mean a commitment to safe skincare, or a decision to minimize carbon footprints by shopping local. A commitment to a natural lifestyle will ensure not only our own continued vitality, but that of the natural re-sources so essential to the next generation.


Whatever you do, do it well. If we rise every morning with passion in our hearts and purpose in our step, we melt away the stress of discontent that both takes away from our experience of life and can lead to chronic health problems. Find those things that give you passion, and find passion in all the things you do.


Nelson Mandela said, “Courage is not the absence of fear, but the triumph over it.” Courage is not always a grand gesture – it can be the empowerment we feel when we conquer our fear of heights, or the quiet strength we feel when we stand up for someone being wronged. Whatever your quest, face each day with courage and determination.


The first trick to living an extraordinary life is to identify and appreciate all of the extraordi-nary things that you already have, to find the extraordinary in the ordinary. The second is to strive for excellence, regardless of your goals. As Thoreau said, “If you’ve built your castles in the sky, your work need not be lost. That is where they should be. Now build the founda-tions under them.”


You are only confined by the walls that you have built for yourself. Take the time to examine your values, goals, and beliefs, and live a life that is true to those.


Happiness and physical health go hand in hand. Living a healthy, active life can not only improve our self-perception and self-esteem, but it eases the symptoms of chronic stress and can limit our risks for major illnesses. Treat your body like the temple it is.


Live with intention, and not out of habit. Live for something bigger than yourself, and leave your own, unique mark on the world.

Entrants can email their stories to icons(at)liveultimate(dot)com for consideration.

Launched in 2010, the company’s commitment to social responsibility extends far beyond its naturally-based product formulations. All of the ingredients used in Live Ultimate products are sustainably-sourced, to maintain a healthy environment. The company is a proud mem-ber of EarthEra™, and its Web presence is 100 percent carbon neutral, with the power to its servers being offset by wind power to eliminate their carbon footprint. They also focus heavi-ly on improving the lives of not only their customers, but the global community. From 2012 – 2014, Live Ultimate was a collaborative campaign partner with Share Our Strength and No Kid Hungry, after launching the Live Ultimate End Child Hunger Initiative as a grassroots movement to help end child hunger.
About Live Ultimate

Based in Miami Beach, FL, Live Ultimate is passionate about health, balance, and well-being. The company’s mission is achieve the highest standard of excellence for healthy, natural lifestyle products and initiatives - bringing the benefits of a purpose-driven life to its consumers. Its award-winning line of luxe, all-natural skincare products are proudly made from some of the safest ingredients and additives on the Environmental Working Group’s SkinDeep Cosmetics Database (, while the company maintains a commitment to sustainably sourced ingredients to maintain a healthy environment. Life Ul-timate is a proud member of EarthEra™, and its Web presence is 100 percent carbon neu-tral, with electricity from servers being offset by wind power to reduce their carbon footprint. The company believes that for those who have the privilege of living ultimate, there is the responsibility to give back to those less fortunate. To that end, Live Ultimate hosts the Live Ultimate Charity Run (, which for the past two years has partnered with host Serena Williams to benefit The Serena Williams Fund. For more information about the company, visit

Julie Wohlberg
Live Ultimate

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Julie Wohlberg
Live Ultimate
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