BrandCycle Welcomes Retailers to Offer New Affiliate Deals Exclusively for AARP Members

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For the first time in AARP's 58-year history, AARP is seeking to partner with retailers' affiliate programs to offer new deals and discounts for its members.

AARP Services, Inc., a wholly owned subsidiary of AARP, has chosen BrandCycle Inc. as its publisher representation team to provide affiliate discounts and deals exclusively for AARP members through its Member Advantages website, AARPAdvantages.com.

AARPAdvantages.com serves as a centralized online location for members to access special discounts and incentives. With 1 million unique monthly visitors, it is the 375th most trafficked site in the U.S., according to Alexa.com.

Members across the country use AARPAdvantages.com to inform buying decisions. According to U.S. News & World Report, boomers control 70 percent of all U.S. disposable income, and spend more than 2 trillion annually. These new, online-only deals capture the 75 percent of Boomers who shop online.

Affiliate discounts and deals for AARP members are also promoted through AARP’s Member Advantages email newsletter and social media profiles. Additionally, members can download the AARP Member Advantages mobile app — for Apple or Android devices — to take advantage of the new affiliate deals and discounts.

BrandCycle welcomes retailers to offer affiliate discounts and deals exclusively for AARP members across multiple retailer verticals, including:

  • Art and entertainment
  • Automotive
  • Beauty
  • Discount retailing
  • Clothing and accessories
  • Family and baby
  • Home décor
  • Home improvement
  • Travel

A nationally recognized and trusted brand, AARP is a nonprofit, nonpartisan organization that helps people 50 and older improve the quality of their lives. Its membership totals nearly 38 million. To be one of the first affiliate programs to provide an offer to AARP’s 38 million members, complete the online form at Brandcycle.com/AARP.

About BrandCycle
BrandCycle Inc. (BrandCycle.com) is an exciting new platform that connects lifecycle retailers on a performance basis with high quality content and influencer partners in a streamlined manner. BrandCycle provides retailers instant access to aggregated value-added publishers to improve efficiencies around long-tail recruitment and activation. This eliminates the frustration for publishers of working across multiple affiliate networks and programs. BrandCycle offers a consolidated interface designed with publisher-focused tools, integrated reporting, centralized payments and access to the top 200+ online retailers. Submit an application to become a BrandCycle Publisher at Brandcycle.trackonomics.net/user/register.

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About AARP
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin; http://www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at http://www.aarp.org.

About AARP Services Inc.
AARP Services Inc., founded in 1999, is a wholly owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

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Erin Gagnon
BrandCycle Inc.
+1 (502) 526-3544
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since: 12/2015
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