Lure Agency and Holden Marketing Join Forces

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Lure Agency and Holden Marketing join forces to launch a new revenue driving hospitality content marketing program.

Lure Agency

“The team at Holden Marketing has the perfect backdrop to complement our growth strategy moving forward" Cory Falter, Founder and Chief Creative Officer, Lure Agency

Lure Agency, a full service, marketing agency specializing in content marketing for the hospitality industry, announced a new partnership with Holden Marketing Group. The primary purpose of the partnership is to add depth of expertise and on property hotel experience to the program. Cory Falter, founder and chief creative officer for Lure commented, “The team at Holden Marketing brings over 40 years of hotel experience and having been on property they understand the intricacies of hotel marketing that can only be obtained working directly in that environment. Their background is the perfect complement to our existing skill set and growth strategy moving forward.”

The hospitality content marketing program, which is widely used in other industries, is relatively new to hotels and resorts. The highly trackable and well-proven program:

  • Increases the Internet footprint for independent hotels allowing them to compete online with brands and chains
  • Increases website visits
  • Increases social media engagement and followers
  • Increases email databases
  • Delivers qualified leads for the lucrative weddings and group meetings markets.

The primary function of the program is to engage with potential customers at the beginning of the buying process by creating and promoting content that draws them to the hotel website. Holden Marketing will oversee the development of strategy and program management while the Lure Agency provides the technology, execution and support.

About Lure Agency
Lure Agency is a full-service boutique branding and inbound marketing agency with a passion for lifestyle brands including: hospitality, food and beverage, spa, health & wellness and retail luxury. Their goal is bold, yet simple: To raise ROI and revenue for their clients. Lure Agency partners with clients across the nation and around the world and is recipient of numerous awards industry awards and has appeared on Travel Channel’s “Hotel Impossible” for their industry insights. For more information on Lure Agency, visit

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Amber Berg
Lure Agency
+1 (619) 273-5100 Ext: 4
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Wendy Bolte
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