goTransverse Dramatically Decreases Average Time-to-Market for New Business Models with Innovative FAST TRACT(TM) Service Offering

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New, White-Glove Service Help Customers Monetize and Bring Services to Market Faster than Ever Before

FAST TRACT Services by goTransverse

FAST TRACT Services by goTransverse

goTransverse was obviously committed to help us quickly and effectively launch our new pricing models to continue driving top-line growth

goTransverse, the award-winning leader in innovative monetization solutions, today unveiled its FAST TRACT(TM) service offering for the company’s flagship cloud-based subscription and usage-based billing platform. FAST TRACT is a white-glove service designed to help customers quickly configure TRACT to work with their existing technology stack and shorten their time-to-market for new products and services — FAST TRACT helps customers go-live with new product implementations in 90-days or less.

“Quickly launching new products and services with multiple dynamic, disruptive and adaptive business models is a big advantage in today’s competitive landscape,” says Michael Beamer, president of goTransverse. “FAST TRACT offers our customers a completely new way to support product launch initiatives and monetize these types of events even faster.”

According to MGI Research’s forthcoming 2016 State of Monetization Report, over 80 percent of technology professionals want to introduce a new offer or pricing plan to market in under 90 days. FAST TRACT tackles this market need head on by offering the agile, flexible monetization platform required to accommodate rapid packaging and pricing changes.

Said Andrew Dailey, managing director of MGI Research: “Adopting new business processes and technologies to support dynamic monetization strategies is not always easy, although the pay-off can deliver non-linear upside results. There is a new breed of solution providers like goTransverse that bring a combination of business experience, domain expertise in billing, and agile technology. This combination of capabilities is what progressive companies are looking for today.”

Kareo, a leading provider of cloud-based solutions for independent medical practices, was up against a pressing deadline to launch a new product offering. They turned to goTransverse to implement a sophisticated discounting, subscription and usage-based pricing model that would enable them to seamlessly bring their product to market and start monetizing quickly.

“goTransverse was obviously committed to help us quickly and effectively launch our new pricing models to continue driving top-line growth,” said Nitin Somalwar, vice president of engineering at Kareo. “Within 90-days, we were live and billing with TRACT and had even completed a much needed invoicing redesign to uniquely serve our customers. The goTransverse team was professional and attentive; when bumps arose, as they do in large-scale projects, they were prompt and insightful with responses and alternatives that were best for our business. The FAST TRACT experience has been extremely positive for our company, and we are looking forward to the continued roll out of the TRACT platform.”

About goTransverse
goTransverse powers leading-edge companies who push conventional boundaries with disruptive product and services offerings. The TRACT® platform supports the monetization of any combination of one-time, subscription, and usage-based offerings with near real-time metering, rating and native revenue recognition. The result is top-line revenue growth, faster time-to-market, visibility into revenue streams and operational savings. Our customer base includes publicly traded and privately held companies typically technology-focused in cloud solutions, digital entertainment and media, Internet of Things (IoT), logistics and hosting/managed services. Visit to learn more.

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