Hot tubs reported as the home 'MUST HAVE' feature

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The British and Irish Spa and Hot Tub Association reveal the news that the market for hot tubs is booming.

The British and Irish Spa and Hot Tub Association reveal the news that the market for hot tubs is booming. Results from their 2015 Wet Leisure Survey in conjunction with Golden Coast Limited report sales in the Spa category have far exceeded the six other wet leisure categories which are a 20% improvement on the 2014 figures.

The trend seems to come from families wishing to stay at home and not travel abroad who can add luxury and potentially value to their homes with a hot tub purchase; as well as a focal point for entertaining with recognised and tangible therapeutic benefits. Hot tubs are increasingly becoming items of desire on consumers’ shopping lists, as recently evidenced by DIY chain retailers and holiday lodge operators. Reports show that the term “hot tub” is now one of the most searched for phrases on these sector’s websites. Modern hot tubs are high technology, sophisticated pieces of equipment providing luxury, therapeutic benefits and a great addition to any home.

As more hot tub brands have come to the marketplace and the range of hot tubs available has grown, the entry level price has reduced, but the growth of the market has also provided much more consumer choice. An entry level self-contained or non-self-contained hot tub can be purchased for as little as £3,000. A hot tub is a high-ticket, luxury, discretionary item. They are also generally complicated pieces of electromechanical equipment which, once they are in place, are not easy to move again. It is, therefore, important that consumers buy from a reputable retailer who can help them through the entire buying process and who can offer comprehensive on-site warranty coverage. Once a purchaser has decided what kind of hot tub they would like and its best location, they should take some time to choose an experienced, reputable dealer to carry out a site survey. BISHTA offers an easy to use map search facility on their website ( to help put consumers in touch with companies in their area.

BISHTA recommends that users should try before they buy! Most retailers encourage a test soak before purchase. Offering the best way to ensure a that when buying a hot tub it suits the users needs. When spending many thousands of pounds on any product it's not sensible to buy without trying it out beforehand, and hot tubs are no different. Each one has its own unique feel. A wet-test is a chance to note the depth of the water, the seating capacity and location of seats, and the variety and power of the jets. Look for a hot tub with seats deep enough to cover the shoulders; others should be high enough to let the body cool down, stretch out and get comfortable. Check the power available to each jet in each seat, and how controllable that power is and for those with a particular medical condition, this gives users a chance to check how it feels and to see if the hot tub helps to ease them.

BISHTA (British and Irish Spa and Hot Tub Association) has members that are part of the trade association for the UK and Irish spa and hot tub industry. Recognised by the HSE (Health and Safety Executive) and the HPA (Health Protection Agency), BISHTA promotes safe hot tub standards and helps to put consumers in touch with reputable companies who work to a Code of Ethics and BISHTA Standards.


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Sallie Golding

Sallie Golding
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Pools & Hot Tubs
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