Former Sesame Workshop, MapMyFitness Executives Join GoNoodle to Lead Content, Revenue Growth

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Fast-growing kids brand creates new leadership roles in support of unprecedented user growth and expanding revenue

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“With over 10 million kids engaged, GoNoodle is attracting top talent in kids media and digital fitness who see a unique opportunity to build a new kind of digital media company focused on getting kids to move,” said Scott McQuigg, CEO GoNoodle.

GoNoodle, the leading provider of movement videos and games that get kids moving, named Karen Gruenberg as Chief Content Officer, and Dan Hurwitz, as Chief Revenue Officer.

GoNoodle, which launched August 2013 to restore movement to kids’ daily lives, has built an audience of over 10 million kids engaged monthly, making it one of the largest digital media properties for kids, and the only kids brand that has millions of kids moving at school and home.

Gruenberg was previously Executive Vice President of Content at Sesame Workshop. Over her 19-year career at Sesame, Gruenberg was responsible for content production, creative development, distribution, licensing and corporate sponsorship. She was instrumental in the launch of new shows, the formation of Noggin and Sprout, and extending Sesame’s brand onto all platforms. Most recently, Gruenberg was a consultant and producer working with clients, such as National Geographic, Epic Records, Public Television and others on a wide variety of projects in the kids media space.

Hurwitz was previously Chief Media Officer of MapMyFitness, the world’s largest digital fitness community. Hurwitz brings 15+ years of digital media and SaaS sales leadership experience to GoNoodle, having scaled revenue growth at a number of venture-backed businesses, including MapMyFitness, Evergage and Audience Science.

In their new roles, Gruenberg will be responsible for developing GoNoodle’s movement videos and games strategy, expanding distribution, and extending the company’s characters and content through licensing; while Hurwitz will lead the company’s revenue generation with sales teams focused on national brands, community partners, and schools. Both Gruenberg and Hurwitz will continue to be based in the New York metropolitan area.

“With over 10 million kids engaged, GoNoodle is attracting top talent in kids media and digital fitness who see a unique opportunity to build a new kind of digital media company focused on getting kids to move,” said Scott McQuigg, CEO and cofounder of GoNoodle. “Karen helped build one of the most successful learning & entertainment brands for kids, while Dan worked with businesses to tap into the evolving digital fitness space — their experiences and passions uniquely align with our efforts to build a global business that gets kids moving.”

About GoNoodle
GoNoodle (launched in 2013), gets kids moving to be their smartest, strongest, bravest, silliest, bestest selves. Short, interactive movement videos and games make it awesomely simple and fun to incorporate movement into every part of the day with dancing, stretching, running and even mindfulness activities. At school, teachers use GoNoodle to keep students energized, engaged, and active inside the classroom. At home, GoNoodle turns screen time into active time, so families can have fun and get moving together. Currently, more than 10 million kids and over 500,000 teachers use GoNoodle each month. GoNoodle is used in 75% of U.S. public elementary schools in all 50 states and in schools around the world in 175 countries (90% of countries on earth are GoNoodling!). Nearly 1.5 million families use GoNoodle at home. Learn more at https://www.gonoodle.com/.

For more information:
Lexington Public Relations
Suki Mulberg Altamirano
suki(at)lexingtonpr(dot)com

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Reagan Brown
GoNoodle
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