Larger World Of Prom Market Showcases Even More Essential Social Occasion Collections

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Atlanta becomes the epicenter of the global social occasion fashion world as industry-leading prom, pageant, Quinceañera and social occasion retailers and designers converge at the 2016 WORLD OF PROM Market at AmericasMart® Atlanta, August 4-8, 2016.

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“If it is trend-setting in social occasion, it is here in Atlanta." - Kaye Davis, AmericasMart VP Fashion Business Developement

Atlanta becomes the epicenter of the global social occasion fashion world as industry-leading prom, pageant, Quinceañera and social occasion retailers and designers converge at the 2016 WORLD OF PROM Market at AmericasMart® Atlanta, August 4-8, 2016. The annual formal fashion week is highlighted by an even larger collection of trend-setting gowns and tuxedos showcased in new and expanded showrooms and temporary collections across the multi-floor marketplace.

“If it is trend-setting in social occasion, it is here in Atlanta,” says Kaye Davis, AmericasMart vice president, Fashion Business Development. “The continuous growth in quantity and quality in our social occasion collection confirms WORLD OF PROM as the preferred place to source must-have gowns in this country and across the globe.”

New collections joining the WORLD OF PROM Market include Loré, Corizzi, Primavera, Amy Holton Designs, Stefanie Somers, Inc, Fernando Wong Couture, Gemy Maalouf, Beside Couture by Gemy, and Serendipity Dress. Established Market exhibitors Rachel Allan, House of Wu, ALYCE Paris, Jasz Couture, Nicole Bakti, Forever Unique, Casablanca and Clarisse showcase larger collections in expanded showrooms. The Collective, WORLD OF PROM’s trend-making temporary collection features Zoey Grey, Girly Go Garter, Imagine by Vince Camuto, BBT Style, Shibue Couture, Bridal Live, Pink Pewter, Nina Shoes, Lotus Threads, Teri Jon, Alberto Makali, Aidan Mattox, Ema Savahl, John Paul Ataker, Feriani, Decode 1.8, Parker Black, Willfredo Gerardo, Janine of London and Lotus Threads.

New and next for prom, pageant, Quinceañera and social occasion is showcased in the WORLD OF PROM Fashion Show on Thursday, August 4, 2016 at 6:15 p.m. Over 300 looks from Gold Sponsors Karishma Creations, Precious Formals and Loré, Silver Sponsors Nina Canacci and Zoey Grey, and more are showcased in this must-see fashion event with shoes sponsored by Chinese Laundry and undergarments sponsored by Shibue

The internationality of the Market is celebrated by keynote speakers Seema and Sandeep Malhotra, co-founders of United Kingdom-based Forever Unique, an ultra-stylish brand designed to turn heads. The Malhotras share an inspirational story of how hard work and passion has brought them success and how their signature look taps into women’s desire for glamour, whatever their age. Mrs. Malhotra also gives an insight into how she has used her appearance on “The Real Housewives of Cheshire” to grow and promote the Forever Unique brand.

In addition to the Malhotra’s keynote address, the WORLD OF PROM Market’s signature educational events calendar includes a breakfast keynote “Seventeen Prom Presents: PROM STYLE WATCH” with Linda Korman; “Making the Most of Your Digital Media Marketing” presented by Sal Macaluso; “Today’s Peacock Is Tomorrow’s Feather Duster,” perspectives on changes in the apparel business and how to adapt to them by Charlie Brown, president of Karlie; and three presentations by retail expert Mercedes Gonzalez; “Capturing the Social Occasion Market,” “Sweet 15 (Quinceañera)” and “Retail Math.”

Social occasion buyers are also able to explore trends in women’s and children’s apparel at the concurrent August Atlanta Apparel Market. The Southeast’s top resource for women’s apparel, accessories and shoes features more than 500 lines with a Market focus on leading holiday and resort lines – including up-and-coming collections by Emerging Designers. Trend-making looks from the permanent and temporary collections are highlighted in the curated Atlanta Apparel Fashion Show on Friday, August 5 at 6:15 p.m. AmericasMart’s Children’s World category shines with the launch of the Spring/Summer 2017 collections in children’s and maternity apparel shoes and accessories showcased in the cutest runway event of the summer Thursday, August 4 at 6:15 p.m.

For more information about the WORLD OF PROM Market, visit https://www.americasmart.com/pages/world-of-prom.html .

ABOUT AMERICASMART
AmericasMart Atlanta is the nation’s only global wholesale marketplace housing the world’s single-largest collection of home, gift, area rug and apparel merchandise. The largest of AmericasMart’s 16 annual Markets and shows, The Atlanta International Gift & Home Furnishings Market and The Atlanta International Area Rug Market in January and July are the ignition switch for global retailing with buyers from every U.S. state and as many as 70 countries discovering product in more than 1,500 showrooms and more than 3,000 temporary exhibiting companies. ICON HONORS, the home and gift industry’s most celebrated recognition program, is produced and staged annually by AmericasMart.

Located in downtown Atlanta, the AmericasMart complex contains more than seven million square feet of space. It’s a huge global stage on which manufacturers, designers and sales representatives unveil new lines, launch new designs and introduce new categories – all for the benefit of buyers seeking all that is fresh and first in the home, rug, gift and apparel arenas. For more information, please visit http://www.AmericasMart.com.
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Chelsea Peabody Bohannon
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