I believe the key driver to a company’s success is merchandising. You could have a great catalog or website, but if you don’t have the right product at the right price and deliver on the customers’ expectations, nothing else matters.
San Rafael, CA (PRWEB) August 03, 2016
Kathleen Schultz, an expert in omnichannel merchandising strategy, has joined CohereOne as Partner. She has more than 25 years of merchandising experience and has been a Consultant since 2007. She has served as a Consultant or Vice President of several catalog/e-commerce companies that ranged from small businesses to ones generating more than $100 million in yearly revenue. These include Artful Home, Branders.com, Belk Department Stores, Duty Free Shops, Smith & Noble, as well as many others. She also regularly speaks at company symposiums and industry events. Her primary focus will be to help CohereOne’s clients increase their profitability and align their product offerings to customer demand.
Schultz said, “I believe the key driver to a company’s success is merchandising. You could have a great catalog or website, but if you don’t have the right product at the right price and deliver on the customers’ expectations, nothing else matters.”
Schultz’s method combines the science of merchandising through research and SWOT analysis with the art of merchandise assortment, pricing, and presentation that sells. This unites all aspects of direct marketing to form a cohesive and unique merchandising strategy for clients. She is also highly proficient at finding creative solutions to problems, such as by branching out to new categories and price points to engage different customer segments.
CohereOne President Tim Curtis said of Schultz’s arrival, “Kathleen's approach fully unifies the art and science of omnichannel merchandising strategy. Her ability to connect analytical left-brained and creative right-brained perspectives make her the perfect fit for CohereOne as we continue to develop as an omnichannel powerhouse.”
Schultz is also enthusiastic about working with CohereOne, saying, “I’m excited about joining and collaborating with such a talented group of industry experts at CohereOne. I look forward to networking within the CohereOne group as well as positioning CohereOne as the ‘go-to agency’ for industry best practices.”
Schultz will add a tremendous benefit to the management team at CohereOne by helping the firm continue its rapid growth as a premier omnichannel digital, direct, and creative marketing agency. CohereOne provides a number of outsourced, turnkey services, including catalog/direct mail circulation with an integrated digital contact strategy and catalog creative and production. The firm fields a multi-disciplinary team providing consulting and best practice reviews in the areas of brand, merchandising, creative, and marketing both in print and digital media. You can learn more about CohereOne by emailing firstname.lastname@example.org or visiting http://www.cohereone.com.