Twelve Strangers Find Each Other through Facebook Experiment, Win Trip to Walt Disney World Courtesy of Oklahoma-based Rustic Cuff Jewelry Designer

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Rustic Cuff Jewelry Designer, known for initiating fun Facebook contests, sends out 12 puzzle-pieces over six-month period and challenges recipients to locate remaining pieces using only social media. The experiment proved successful and twelve winners and guests are heading to Walt Disney World for all-expense paid trip.

The 'Addicted 2 Cuffs' Social media group was created by a fan of the cuffs and has grown from 15 people to over 37,000 in about a year.

Jill Donovan, Jewelry Designer and CEO of the popular Rustic Cuff Brand, just revealed the winners of a six-month social media experiment late last month, via Rustic Cuff’s website and the fan-created “Addicted to Cuff’s” Facebook page.

Donovan, known for her spontaneous gifting and love of impromptu social media challenges, came up with the idea in early January when she posted a picture to a popular Facebook group aptly named for the followers’ love of the jewelry brand’s cuffs. The social media group Addicted to Cuffs members, that were enrolled in a “Cuff of the Month” group were told to watch the bottom of their monthly mailed Rustic Cuff box-set for missing puzzle pieces. Once the pieces were re-assembled, the picture would recreate a Donovan family photo at the popular ©Walt Disney Resort.

Two puzzle pieces per month were mailed out over a course of six months. The puzzle-piece recipients were left on their own to strategize how to locate the missing pieces and each other as well as put the puzzle back together and return it to the company headquarters—all this while beating the restricted deadline of Sept. 1st. Some that received the puzzle pieces didn’t even know there was a contest taking place unless they had been alerted through Facebook by other RC fans who have sought them out in order to win the grand prize. Puzzle pieces were distributed across the U.S. from Tulsa to Buffalo, New York.

Donovan’s impromptu social-media experiment proved to be a huge success, as twelve winners and their guests will soon be experiencing an all-expense-paid vacation to what is often proclaimed “The happiest place on Earth.” Donovan’s only winning requirement—“Go have a ton of fun and bring me back a souvenir t-shirt, size Medium.”

© Rustic Cuff, founded in 2011 by Jill Donovan is based out of Tulsa, OK and ships domestically and internationally daily. Jill’s passion for quality and unique design launched her expansion from a basic leather cuff line into and entire collection including exotic skins, original designs, and various types of metal. Rustic Cuff bracelets have been featured on a multitude of national talk shows and in magazines such as Elle, People, In Style, Good Morning America, HSN, and ABC’s The View. The designs can be found in over 250 boutique stores across the country with Rustic Cuff’s first retail showroom debuting in late 2015. Jill’s focus has and will continue to always remain on her love for people and philanthropy.

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Robyn Peck
Rustic Cuff
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