As companies develop their newest innovations, these women have gone above and beyond to shape products and services in ways that appeal to both tech-savvy professionals and newcomers to connected products.
Carol Stream, Ill (PRWEB) August 04, 2016
Innovation is key in the IoT (Internet of Things), but an effective promotional strategy sets the stage for the product to reach the widest market possible.
That is why the editors of Connected World magazine are proud to announce the winners of the first annual 2016 Women of IoT in Marketing Award. As a spin-off of the annual WoM2M (Women of M2M) award, this new list celebrates the women responsible for getting the word out on the latest and greatest advancements in the connected world.
While Connected World has celebrated women developing or using new technologies, it became evident that the role women have played in marketing positions to expand the knowledge and business of the IoT could not be undermined. Whether they’re tasked with promoting a product built for the mainstream or digging deep into a niche market, these women have shown they can navigate their company toward success.
“As companies develop their newest innovations, these women have gone above and beyond to shape products and services in ways that appeal to both tech-savvy professionals and newcomers to connected products,” says Peggy Smedley, editorial director of Connected World magazine.
Each of the women named were also acknowledged for their creative approach to marketing ranging from strategic campaigns to seeking out new avenues or partnerships that have enhanced public relations, customer service, and sales for their respective companies.
The 2016 Women of IoT in Marketing
- Sara Brown, Senior Director of Marketing, MultiTech Systems
- Maeve McKenna Duska, SVP of Marketing, USA Technologies
- Margaret Hoerster, Partner, Finn Partners
- Letha McLaren, CMO, Icontrol Networks
- Megan Nivens, Director of Marketing Management, Synapse Wireless
- Manuela Papadopol, Director of Global Marketing, Elektrobit
- Maria Pergolino, SVP, Global Marketing, Apttus
- Sarah Prinster, VP of Marketing, Apprion
- Christina Richards, VP of Marketing, AOptix
- Ruth Wilson, VP of Sales and Marketing, Europe, DSP Group
For more information on the 2016 Women of IoT in Marketing winners, check out the Aug/Sept issue of Connected World magazine online at connectedworld.com.
About Connected World Magazine
Connected World is the business and technology publication that provides the intelligence industry titans need and the guidance consumers crave. It’s all about M2M. connectedworld.com