Today's marketer needs to be able to reach the right people with the right message at the right time. We feel that Movable Ink does an outstanding job helping marketers tailor messaging and make their marketing better and more personal.
New York, NY (PRWEB) August 02, 2016
Movable Ink, the global leader in contextual email technology, won the 2016 Digiday Signal Award for Best Email Marketing Platform. The award spotlights Movable Ink’s innovative capabilities and their work with Palace Sports and Entertainment for its Detroit Pistons Interactive Gameday Guide.
“This recognition by Digiday reflects our commitment to position Movable Ink as the best solution for companies seeking to achieve great ROI and build brand value through rich and relevant customer experiences,” said Vivek Sharma, CEO of Movable Ink. “Palace Sports and Entertainment generated great engagement and response from Pistons fans with their innovative email, and the entire Movable Ink team is proud of this winning campaign and our continued work together.”
With the Detroit Pistons Interactive Gameday Guide, Palace Sports and Entertainment wanted to transform what’s traditionally a one-touch static marketing touchpoint into a live second screen experience for fans. Using Movable Ink’s technology, they pulled real-time data into the emails before, during and after games, including team matchup stats, live stats of players on the floor, and box score of final game stats. The emails also featured a live traffic map that updates in real time to help fans find the optimal route in and out of the venue. Palace Sports and Entertainment’s Interactive Gameday Guide drove an 18 percent increase in click-through rate, a 45 percent increase in engagement time and a 49 percent increase in mobile engagement compared with its previous pregame emails.
“The Pistons Interactive Gameday Guide was a tremendous success, and the live dynamic content we pulled into the emails using Movable Ink’s technology generated such outstanding results that we’ve expanded this strategy to pre-event emails for our other entertainment venues,” said Jason Scott, eMarketing Manager for Palace Sports and Entertainment. “It’s great to see that this campaign continues to receive recognition within the email marketing space and digital marketing community at large.”
Commenting on Movable Ink’s win, Mike Madarasz, Marketing Manager for Digiday said, “Today's marketer needs to be able to reach the right people with the right message at the right time. We feel that Movable Ink does an outstanding job helping marketers tailor messaging and make their marketing better and more personal.”
Movable Ink will be recognized and accept their award along with the other winners at the Digiday Awards Gala on November 17, 2016 at the Edison Ballroom in New York.
About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual experiences to email and has powered over 100 billion live content impressions. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 350 innovative companies including The Wall Street Journal, eBay, Finish Line and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. For more information, visit http://www.movableink.com.
About the Digiday Signal Awards
The Digiday Signal Awards recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. Over the years, the awards have honored industry leading work from companies like Saatchi & Saatchi LA, xAd and 33Across. Judges for the 2016 awards included leaders at some of the world’s leading brands and agencies including Ford Motor Company, Maxus, MediaCom, Heat, Hearst Magazines Digital Media, ESPN, Undertone, Elite SEM, Nina Hale, Inc., Blue Cross Blue Shield, XO Group Inc., Carmichael Lynch, Rokkan and 22squared.