Chute Launches the Industry's First Complimentary Digital Marketing Academy

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The Digital Marketing Academy is the industry’s first complimentary, self-paced digital marketing academy, complete with 19 courses covering everything from establishing a brand voice to partnering with social influencers to measurement and tracking.

Digital Marketing Academy launches

Many of our clients want to know how to better engage their audiences across these [social] platforms, and are looking for guidance. Chute’s Digital Marketing Academy will give marketers the foundation they need to expand their social strategies.

Today, Chute, the leading platform for powering enterprise user-generated content for brands and destinations, launched the industry’s first free, self-paced digital marketing academy, complete with 19 courses covering everything from establishing a brand voice to partnering with influencers to measurement and tracking. Woven throughout the lessons are videos from industry experts, including David Berkowitz, principal, Serial Marketer; Jen Illescas, Senior PR and Content Manager, Karsh & Hagan; Kaitlin Godbey, communications specialist, Travel Nevada; and Matt Peters, founder and creative director, Pandemic Labs. The courses also includes supplemental materials, including research and quizzes.

“Marketers are constantly under pressure to take on new responsibilities, expand channels and engage with increasingly disparate audiences,” Jody Farrar, Chute’s VP of marketing and Digital Marketing Academy host said. “We created the academy to address some of the basics of creating a digital strategy, to more advanced topics, like discovering and engaging with micro-influencers. Our hope is the academy will serve as a guide for digital marketers just getting started or as a great refresher for those with more experience.”

“Keeping up with the changing rules, algorithms and unique characteristics of Facebook, Twitter Instagram, Snapchat and Pinterest is a full-time job,” said Matt Peters, founder and creative director, Pandemic Labs. “Many of our clients want to know how to better engage their audiences across these platforms, and are looking for guidance. Chute’s Digital Marketing Academy will give marketers the foundation they need to expand their social strategies.”

Academy participants will not only have the free online courses to complete but can also participate socially with a LinkedIn Group – Chute Digital Marketing Academy. This will allow participants, as well as others within the industry, to ask questions of each other, share advice in real-time, and network with peers across industries and brands.

Curriculum
Content Creation: Creating engaging content starts with establishing your brand voice and understanding your audience. Without knowing both, your social strategies will not be as effective. This series covers best practices for creating video, from long-form to short-form. We’ll also cover how and when to use user-generated content, as well as how to reuse and repurpose content across platforms.

Social Media Best Practices: While it may seem like 140 characters or a nice photo shouldn’t take that much time, turns out if you want to do it right – it does. In this series, we’ll do a deep dive into today’s hottest platforms, including Instagram, Snapchat, and Pinterest.

Influencer Partnerships: As influencer marketing becomes more commonplace, it’s important for marketers to know the various types of influencers - from niche to celebrity and the nuances of working with both, plus every type of influencer in between. This series will cover best practices for discovering and engaging with influencers in order to maximize desired results.

Measuring Success: No social or digital campaign should start until goals have been established. It’s important to know why you spend time and money on an initiative before you begin. It’s also important to make sure every stakeholder agrees to the desired outcome and goals. We’ll also cover what you should measure and what you can measure (some platforms are more helpful than others).

Other Details
Entry into the Academy is limited. Upon acceptance into the Academy, participants will receive a login and instructions to begin the coursework. Each course is self-paced, so marketers can complete the lessons at their convenience. At the end of each section, they’ll be required to complete a quiz, testing their knowledge of the material. Upon completion, participants will receive a certificate. Participants should estimate completing the academy in 2-4 weeks.

To register, go to http://bit.ly/ChuteDMAI.

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Jody Farrar
Chute
+1 (415) 531-8416
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Monica Watson
@getchute
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