ZOG Digital Names LuRae Lumpkin as the new Executive Vice President of Strategic Development

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LuRae Lumpkin has been named Executive Vice President of Strategic Development and will be responsible for strategic growth initiatives at ZOG Digital.

ZOG Digital, a premier digital agency of record for leading brands, announced today that LuRae Lumpkin has been named Executive Vice President of Strategic Development. The announcement was made by Jeff Herzog, CEO of ZOG Digital, to whom Lumpkin will report. In her new role she will be responsible for strategic growth initiatives at the agency.

“We are excited to have Ms. Lumpkin join us in this executive role as we continue our market expansion. Lumpkin’s background and experience with both large global brands and international agencies, makes her a perfect addition to the ZOG Digital team,” said Jeff Herzog, Chief Executive Officer of ZOG Digital. “Search, social and content marketing has evolved and continues to be critically important to the success of brands. Ms. Lumpkin’s background will help support our client growth and industry leadership.“

Lumpkin has held numerous executive level positions in both client and agency roles, throughout her career. As well as heading Client Development for GroupM, a WPP company headquartered in New York, she also has held positions as Vice President of Global Paid Media for Covario/iProspect and was head of strategy for iCrossing.

“ZOG Digital has deep roots and experience in the search, social and content space,” stated Lumpkin. “The organization has a storied history, dating back to the founding of one of the largest international search agencies. I personally consider Jeff Herzog as a titan within the industry and I am thrilled at the opportunity to work together again. I hope to bring my global vision to their incredible team of industry experts and drive a competitive advantage for the agency.”

Lumpkin is a well-known thought leader in the industry and sits on various industry and technology advisory boards. She writes for numerous publications and speaks regularly on trends in the media and at industry events. She holds a bachelor’s degree in advertising from the University of Oregon School of Journalism.

About ZOG Digital
ZOG Digital, Inc. is a leading digital marketing agency, focused on developing brand influence, driving engagement and generating customer sales conversions. Our unique blend of award-winning discovery marketing solutions, includes SEO, social media, content marketing, web design and development. ZOG Digital delivers a simple brand promise; powerful digital insight, execution and results. Headquartered in Phoenix, Ariz., the company’s clients are leaders across all industries and include Wyndham, KitchenAid, Capital One, Pep Boys and CarMax. For more information, please visit http://www.zogdigital.com.

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Nicole Wyckoff
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