Point of Reference Adds Gamification to Flagship Customer Advocate App

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New Rewards Capability Drives ReferenceEdge User Adoption and Customer Advocate Program Success

Point of Reference, a leading provider of customer advocate program solutions, today announced the release of a new User Rewards feature for ReferenceEdge®, the only native customer advocate management application for Salesforce®. This new functionality enables employees, users of ReferenceEdge, to accrue points for completing a variety of activities in the application. Higher user engagement translates to better use of customer advocates and higher odds of winning sales opportunities. Point of Reference is making User Rewards a standard capability of the ReferenceEdge Professional edition effective immediately.

"User adoption is essential to any software product’s success. The best practices we evangelize include motivating users through recognition, competition and fun," says David Sroka, President of Point of Reference. "User Rewards can include nominating customers to be part of the program, approving peer reference requests, keeping customer advocate information up-to-date and many other forms of engagement so a Point of Reference client can promote and reward members of the sales, marketing, and customer success teams."

According to Sroka, each activity equates to reward points as determined by the program administrator. Those points can be redeemed for prizes, entries in sweepstakes, and even stock options—it’s completely at the company’s discretion. "ReferenceEdge displays a notification in the interface immediately following the awarding points—for example, 'Congratulations! You've just earned 500 points for that nomination.' As a result, users receive instant gratification and encouragement. Administrators can also set ReferenceEdge to send out point balance summaries periodically, and Salesforce dashboard charts can be used as leaderboards to encourage competition."

Point of Reference’s documented best practices for user adoption and program success build in a well thought out plan encompassing education, promotion, and rewards. The User Rewards capabilities provide an integrated method of managing the type of rewards program and internal promotion that has been extremely successful for some out-of-the-box thinking Point of Reference customers, which inspired the formalization of this functionality. "This is just another way Point of Reference helps our customers innovate and provide the tools needed to establish high impact customer advocate programs," says Sroka.

About Point of Reference®
Since 2003, Point of Reference has been helping companies leverage customer advocates to fuel business growth and fortify brands. With complete perspective and proven execution, we integrate scalable, Salesforce-native technology, content and supplemental staffing solutions that organize and optimize authentic customer voices. By combining decades of industry expertise along with business-to-business customer reference management solutions, Point of Reference helps its clients orchestrate coordinated reference activities, inject relevant customer references and related content at the critical time in a sales cycle. For more information, visit http://www.point-of-reference.com

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