Leading destinations today should measure their success by not only the number of visitors and spending they attract, but also by the quality of experiences they offer visitors and the quality of life enjoyed by residents.
New York, NY (PRWEB) August 03, 2016
A new study conducted by travel and tourism experts Resonance Consultancy reveals that New York, Los Angeles, Orange County, Chicago and San Diego produce the most quality experiences overall. Portland Oregon, Maui, Kauai, Oahu and Los Angeles, however, are the top performers when it comes to offering the most quality experiences per 100,000 visitors.
The 2016 U.S. Tourism Quality Index released at DMAI 2016 in Minneapolis on August 1 measures tourism’s supply-side performance and competitiveness in 121 cities across the United States. It reveals the top quality large, medium and small U.S. destinations based on the number of very good and excellent experiences in each city in six key areas – culture, entertainment, sightseeing, sports & adventure, culinary and lodging – as reported in key social media channels such as TripAdvisor and Yelp.
Results of the 2016 U.S. Tourism Quality Index are calculated on both ‘overall’ and ‘indexed’ scales: the Overall Ranking measures the total number of quality experiences a destination offers; the Indexed Ranking creates a level playing field for smaller destinations by evaluating performance in terms of how many quality experiences are delivered per visitor (i.e. the number of quality experiences per 100,000 visitors).
“Leading destinations today should measure their success by not only the number of visitors and spending they attract, but also by the quality of experiences they offer visitors and the quality of life enjoyed by residents,” says Resonance Consultancy President Chris Fair.
While the Overall Rankings favor larger cities like New York, Los Angeles and Chicago – which have more experiences to review – they also provide a few surprises : San Diego, Austin, Orange County and Portland, Oregon all rank surprisingly high, given their relatively small size.
TOP 15 OVERALL RANKINGS
1. New York City
2. Los Angeles
3. Orange County
5. San Diego
6. San Francisco
7. Portland, OR
10. Las Vegas
14. Tampa / St. Petersburg
When it comes to which destinations offer the most quality experiences per visitor, Portland, Oregon tops the rankings, making it the best performing destination in this year’s report.
“We believe Portland is one of the top tourism destinations in the world, and it is an honor to see our city receive high rankings across multiple categories in this survey,” says Jeff Miller, president & CEO of Travel Portland. “Our tourism industry partners work hard to welcome all visitors to Portland and we believe our partners are the backbone of our quality visitor experience. In addition, the diversity of offerings, ranging from outdoor recreation and family attractions to culinary adventures and cultural experiences translate to the city truly having something to offer every visitor.”
Following Portland in the Indexed Rankings, Maui, Kaua‘i, Oahu and Los Angeles round out the top five.
TOP 15 INDEXED RANKINGS
1. Portland, OR
5. Los Angeles
6. New York City
7. Orange County
8. Hawai'i (Big Island)
10. Quad Cities
11. El Paso
12. San Diego
14. San Francisco
The full 2016 U.S. Tourism Quality Index can be downloaded for free at http://www.resonancereport.com.
ABOUT RESONANCE CONSULTANCY
Resonance Consultancy creates tourism development strategies, plans and brands that shape the future of places around the world. The company provides leading public and private sector organizations with research, strategic planning, development strategy and branding to help realize the full potential of developments, destinations and communities. To learn more about Resonance Consultancy, visit http://www.resonanceco.com.