Why Hillary Clinton’s Deleted Emails Are Helping Some Companies See Record Growth
Bandon, Oregon (PRWEB) August 16, 2016 -- The ongoing controversy regarding Hillary Clinton’s deleted emails has a valuable hidden lesson for companies wishing to double their sales in the second half of 2016.
“The barrage of news stories about Hillary’s missing emails has raised awareness amongst my clients and customers about just how delicate getting an email read and bought from is — and how quickly and easily emails are deleted by would-be customers,” says Ben Settle, world leader in email copywriting education and author of the prestigious Email Players newsletter. “Some of my clients are seeing record growth due to this awareness and taking action to change the way they write their emails. And the good news is, with just a few little tweaks in the way a company writes and sends emails, it can see their sales double very quickly — with leads eagerly reading their emails instead of deleting them on sight.”
Ben Settle recommends three things companies can do to “delete proof” their emails while seeing an immediate boost in sales and customer loyalty:
1.) Quit pounding people with just straight email offers.
Emails should always contain an offer, but they should also be entertaining via the use of stories, humor, or controversial topics. Settle insists that by doing this people not only won’t mind companies pitching them, but many people will enjoy it if they need what that company is selling.
2.) Don’t spend the entire email talking about the product.
According to Settle, if a company, for example, sell drills, that company should write about how to drill better holes, and not about how great their drills are. Helpful tips, ideas, and tactics for solving problems makes emails more than just another “pitch” in the inbox. It also makes a company more than just another entity trying to squeeze money out of their wallets.
3.) Have each email come “from” a person, not the company.
Whether it be the company’s founder, a spokesperson, or someone associated with the company. People don’t buy from companies, they buy from people. And, specifically, they buy from people they know, like, and trust — not cold corporate entities.
“Emails should not be an imposition on people,” says Settle. “They should be something customers look forward to reading and buying from. And by following the above ideas, a company can go from being an annoying pest (like most emailers) to being a welcome guest people look forward to hearing and purchasing from.”
Ben Settle is a popular speaker, teacher, and author on the subject of email marketing. He has appeared on numerous radio and podcast shows worldwide, and has taught his methods to prestigious companies such as Agora Financial and professional radio producers at Entercom (one of the largest radio broadcasting companies in the U.S.) as well as dozens of other multi-million dollar direct marketing companies who rely on email to survive. To interview Ben call 815-425-4483 or email ben(at)bensettle(dot)com.
Ben Settle, Settle, LLC, http://www.BenSettle.com, +1 541-412-6364, [email protected]
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