The Grooming Network Shakes Up Industry, Acquires ClassicShaving.com

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In their largest acquisition to date, The Grooming Network acquired ClassicShaving.com, forging more consolidation in the classic shaving industry. Straight razors, safety razors and other luxury grooming items from the acquisition will be shipped from TGN's state of the art fulfillment center.

Classic Shaving

ClassicShaving.com

Changing the way the world shaves.

The online razor industry has seen massive growth over the past several years. Plastic cartridge razor companies have lead the way, but more traditional ways of shaving are making a strong comeback. When it comes to wet shaving, a term used to describe classic shaving methods, such as using a straight razor, safety razor, and shaving brush with luxury shaving cream, The Grooming Network (TGN) and ClassicShaving.com are two of the biggest players in the industry, the combination of these two companies puts TGN in the wet shave world driver seat.

Luke Webster, the CEO of TGN, has been focused on growth and consolidating the industry, “The strategic acquisition of ClassicShaving.com will allow The Grooming Network to leverage and improve upon our existing portfolio of sites’ SEO and organic search.”

Luke continued, echoing sentiment from his company’s mission statement, “It’s about offering an alternative, and more enjoyable, time tested way of shaving. Changing the way the world shaves, and reducing plastic shaving cartridge waste, that piles up in landfills, day after day, year after year.”

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Nick Plastino

Luke Webster
Straightrazors.com
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