Horizon Beverage Launches Field Sales Automation Powered by Keyora

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Keyora’s Adaptive Order Entry Software delivers enhanced field sales and marketing tools for New England’s leading alcoholic beverage distributor.

... already seeing a decrease in the time our sales force spends processing orders.

Horizon Beverage Group has successfully launched a new Field Sales Automation tool for its sales force running on Keyora’s Adaptive Order Entry Platform. With better tools, optimized workflow and accurate, real-time information at the point of sale, Horizon will reduce the administrative burden placed on its field sales team, leading to more time spent selling to customers.

Distributors of beer, wine and spirits in Massachusetts, Rhode Island, New Hampshire, Maine and Vermont, Horizon Beverage is New England’s leading beverage alcohol distributor. Horizon has served the northeast for more than 80 years and employs more than 700 people throughout New England.

“We were using an older technology that wasn’t giving our sales force the answers they needed to make a better presentation to our customers and give better customer service,” said Lew Pollock, Horizon’s Vice President of Technology. “We have just rolled out the Keyora solution in two states and are already seeing a decrease in the time our sales force spends processing orders.”

The Keyora team worked hand-in-hand with the Horizon Sales and IT departments to tailor the Keyora platform to fit the unique way they did business in each state.

“We believe that our software should adapt to the way each of our clients do business, not the other way around.” say Jamie Lippay, CEO of Keyora. “Our Adaptive Order Entry Solution allows our clients to enhance the factors that make them successful while driving efficiencies and consistencies across the entire sales force.”

Creating a sales automation platform that sales reps actually want to use is difficult. Change can be hard for some.

“The Keyora platform is easy to use which makes it easy for our sales team to adopt the new solution.” Pollock continued. “Even some of our least technical sales people are processing orders via Keyora instead of calling our customer service team.”

Phase II of this multi-year project will see Horizon add Keyora’s Customer Portal to allow their customers to replenish stock, view statuses, download or view invoices, review account history and pay invoices online. Both customers and sales reps will share the same accurate information across channels, eliminating much of the daily noise and creating an efficient order entry environment that boosts revenues and maximizes productivity.

“With the Keyora solution, Horizon reps will now visit each customer armed with the latest information on pricing, promotion, availability and credit status, which naturally reduces the administration burden across the entire company.” adds Jamie Lippay. “Better communication, efficiency and consistency across the field sales team translates into more customer visits per day, which should fuel a new level of growth for Horizon’s top and bottom line for years to come.”

About Horizon Beverage (http://www.horizonbeverage.com):
Horizon Beverage Group was founded in 1933, originally named Brockton Wholesale Beverage. The operation was a simple one, with six salespeople working out of a garage in downtown Brockton, MA. Today, Horizon Beverage Group employs more than 700 people throughout New England. We distribute the world’s top wines, spirits, malts and waters. With four generations of family ownership and 80+ years of experience in sales, marketing and service, Horizon Beverage Group is now New England’s leading beverage alcohol distributor.

About Keyora Inc. (http://www.keyora.com):
For over 14 years we have been providing our adaptive order entry software for driving profit and increasing cash flow for wholesale distributors and retailers of all types.

For information, please contact John Robb (jrobb(at)keyora(dot)com) at Keyora Inc.

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John A Robb
Keyora Inc.
+1 519 221 8590
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