ShopAdvisor, Aisle411, Unacast and GeoMarketing to Discuss the State of Mobile Proximity Marketing and Opportunities for Optimizing the Shopper’s Path to Purchase

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Attend a webinar hosted by ShopAdvisor, Aisle411, Unacast and GeoMarketing to learn about the state of mobile proximity marketing and how retailers, brands and others can optimize their product availability and location awareness to maximize shoppers’ product options and accelerate their path to in-store purchase.

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Who: Hear from ShopAdvisor CTO Jeremy Daly, Aislle411co-founder Matthew Kulig, Unacast product manager, Romet Kallas and GeoMarketing editor, David Kaplan

What: The mobile proximity market is developing quickly. Retailers and brands are faced with a myriad of standards, technologies and vendors to choose from in implementing their proximity solutions. Understanding the market ecosystem and its participants is an essential foundation to ensuring a successful implementation. The ultimate goal of all programs is to provide consumers with an experience that engages with them intelligently with the right content and offers; brings them to the right store location; and eventually guides them to the precise aisle where the product they want is located.

The webinar will cover:

The ecosystem and categories of providers in the market

Latest statistics on the growth of mobile proximity market

Interesting examples of successful implementations

Understanding how to bring together shopper, product, location and context intelligence to create a compelling experience that will optimize the shopper’s path to purchase

Intelligently guiding the shopper, once they are in the store, to the precise location where the product they want is located

Q&A moderated by GeoMarketing’s David Kaplan

When: Tuesday, August 23, 2016 at 1.30 PM EDT
Where: GoTo Webinar - register at https://attendee.gotowebinar.com/register/2163032218307095812
Contact: Angela Milinazzo
Telephone: 781-640-6863
E-mail: angela(at)shopadvisor(dot)com
Website: http://www.shopadvisor.com

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Bill McLaughlin

Angela Milinazzo
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