We loved everything about this project. From the way the winning idea incorporated AV to make a ‘talking sculpture’ to the collaboration between so many parties involved in design and installation
Wokingham, UK (PRWEB) August 05, 2016
A quartet of Christie® Q Series projectors have enabled a stunning ‘talking sculpture’ to be realized as part of a winning design installation at global engineering firm Arup that incorporated AV as a dynamic element. ‘Heart of Arup’ by DaeWha Kang Design – 2016’s successful entry of the annual ‘No.8@Arup’ competition – is a unique structure which incorporates Arup’s digital social network stream into a creative audio-visual installation. Christie’s Q-Series projectors are utilized to project multiple social media posts from Arup’s Yammer stream onto cable-suspended acrylic ‘leaves’ of the sculpture, which has been installed at the company’s spacious atrium area in London. This innovative concept takes the digital thoughts, expertise and insights of Arup employees from the virtual world and brings them into a visible reality.
The installation – located at No.8 Fitzroy Street – can be seen from an array of public spaces and working areas within the building, and it reflects the many daily interactions taking place between the company’s offices around the world in an engaging and accessible format. With best-in-class brightness, Christie’s Q Series projectors are able to tackle the atrium’s challenging environment – a light, spacious and airy space – and deliver precise clarity and vivid colors. As the industry’s highest quality dual-lamp 1DLP® projection solution, the Q Series combines versatility, affordability and performance, making it an ideal for this application. Their ultra-quiet operation, low profile design and excellent reliability also ensure the focus remains solely on the installation’s appealing aesthetic.
“We loved everything about this project. From the way the winning idea incorporated AV to make a ‘talking sculpture’ to the collaboration between so many parties involved in design and installation. In fact, the whole way this project developed was a great example of that and a rewarding process. The Heart of Arup gave us the challenge of projecting onto hanging pieces of acrylic in a central well flooded with daylight so we needed projection that was very bright, with good image quality that would run continuously for extended periods of time,” said James Belso, Senior Sales Manager, Christie Digital, UK & Nordics.
The design further encourages employees to engage via the company’s Yammer platform, and this interactive audio-visual element captured the imagination during the judging phase for the competition. The dynamic sculpture was delivered by a multidisciplinary team at Arup, led by Laura Sims, with materials and additional expertise from Base Structures, MEC, Aalco and White Light. It will now remain in situ over the coming months, and it has already become a major talking point among staff and visitors alike. The installation has been designed with the potential to be incorporated into a more permanent feature stair within the atrium, envisioning a fully integrated digital and physical space.
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centres to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. http://www.christiedigital.com.
Arup is the creative force at the heart of many of the world’s most prominent projects in the built environment and across industry. From 90 offices in 38 countries our 11,000 planners, designers, engineers and consultants deliver innovative projects across the world with creativity and passion. Arup Press Enquiries: Media(at)arup.com
About DaeWha Kang Design
“DaeWha Kang Design’s long-term vision is to create a truly interactive architecture where information and physical space enrich one another. Working with the experts at Christie and White Light has helped us overcome the many challenges that come with this ambitious approach.”
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