This is a special synergy, since both companies are innovative, visionary beauty pioneers committed to making a real difference in people’s lives..
Delray Beach, FL (PRWEB) August 08, 2016
BABOR, a world leader in luxury professional skincare, has always looked to strategic partnerships for success, working with top dermatologists, plastic surgeons, and now, with Mario Tricoci Hair Salons & Day Spas, located throughout the Chicagoland area. The new partnership between the iconic German spa brand and America’s leading independent salons and spas reflects one of the biggest skin care trends today: spas of all types offering products that combine the best of nature and science and emulate the results delivered by injectables.
“We are thrilled to partner with Mario Tricoci, the authority in premium salon-spa,” said Mark Wuttke, COO of BABOR North America. “This is a special synergy, since both companies are innovative, visionary beauty pioneers committed to making a real difference in people’s lives—a quintessential element of both of our companies’ unique DNA.” Benjamin Simpson, SVP Marketing at BABOR added, “This partnership offers guests of Mario Tricoci an opportunity to experience BABOR’s award-winning spa treatments as well as an extensive offering of our innovative and results-driven skincare products.”
Before selecting BABOR as the ideal partner, Cheryl Santucci, Mario Tricoci Hair Salons & Day Spas’ director of esthetics and retail, spent a year and a half investigating how the brand might change and enhance her guests’ skin care experiences. She notes that as skin care has evolved, it’s increasingly difficult to differentiate brands and to extract a unique story that both professionals and their clients can understand.
“The BABOR assortment provides an innovative approach to taking our guests to another level of skin repair,” said Santucci. “What I find compelling about the brand is that BABOR’s lead scientist, Andrea Weber, and her team of 14 bio chemists, geneticists and molecular biologists tirelessly test and produce results-driven, high-efficacy products, backed by high standards. The luxurious nature and feel of the products also puts them above and beyond any competitor.”
Mario Tricoci will offer products and therapies from the DOCTOR BABOR collection with products that combine the very latest developments in science and medicine, and includes precise solutions for all beauty requirements.
About Mario Tricoci: For more than 40 years, the Mario Tricoci name (http://www.tricoci.com) has been synonymous with the latest in hair trends, innovative spa services and the pursuit of excellence. The trailblazing company operates 12 Mario Tricoci Hair Salons & Day Spas locations throughout Chicagoland and two Tricoci Too locations that focus on cut and color.
About BABOR: At BABOR, we take beauty personally. As a pioneer in professional skin care, we create innovative precision formulas, effective products and expert solutions. Made in Germany, BABOR treatments promise both an indulgent experience and visible results. BABOR is available in the world’s finest spas or at http://www.babor.com.
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