This is why we are keeping up with the industry and providing the next generation with the styles and fashions that Eastwood and Redford wore way back when, just a bit more modern.
(PRWEB) August 13, 2016
The bolo tie is a fashion as old as the idea of the American Southwest. Traded by Native Americans to settlers, the neckwear quickly became a facet of Southwestern fashion. Over the past year, this style has seen a spike in popularity with the rise of new contemporary Southwestern designs. Still incorporating the same raw materials, these new designs feature a slimmer and sleeker look to fit into and thrive in the modern era.
NativeAmericanJewelry.com, a company that has become synonymous with the Southwest style and a provider of handcrafted jewelry and art has just announced the release of a new collection of bolo ties that use the latest designs, but are made by the same artists that carry the traditions of the Southwest in their work as well. The Spokesman of the company, Steven Onida, gave some comments on this new release.
“Everybody loves a cowboy. I remember watching old westerns as a kid and wishing I had lived during that time. The spirit of the Southwest is still alive and well; I think it just evolves with the times. This is why we are keeping up with the industry and providing the next generation with the styles and fashions that Eastwood and Redford wore way back when, just a bit more modern.”
The new collection features bolo ties that are slimmer than most and less ornate. However, the collection style holds all the qualities of the old style as well (genuine leather, sterling silver setting and tips, and a turquoise center).
NativeAmericanJewelry.com is known for showcasing the work of prominent Southwestern and Native American artists, representing their work as opposed to manufacturing the jewelry in mass production, like most other companies. Onida added, “It might be a slower process, but people can see the quality and detail that go into artistic pieces and that really shines when they wear our pieces out. You just don’t get that with most other companies in the same market."
Onida and the team at NativeAmericanJewelry.com are confident that people will take to this new collection as stores continue to feature more Southwestern and Native American designs in summer and well into spring of next year as well.