The Fortress Company Launches New Business, Fortress Deck

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Fortress Deck products are now available in four states in the U.S.

"...the first product that truly offers the desired benefits of a composite product with the aesthetics consumers seek in hardwoods,” Matt Sherstad, CEO at The Fortress Company, said.

The Fortress Company, a family of innovative building product solutions providers, now offers Fortress Infinity Decking and Hulk Clips & Fasteners from its newest business, Fortress Deck. A strategic launch now has products available in Colorado, Tennessee, Georgia and Texas with more distribution states coming soon and national availability expected in 2017. Fortress Infinity Decking is a unique bamboo-based, fully capped, co-extruded composite deck board that has already been widely distributed and proven in over 50 countries around the world.

Using a mixture of rapidly renewable bamboo and recycled plastics, Fortress Infinity Decking is engineered to have a denser and stronger core that significantly increases its resistance to water when compared to wood or wood based composite decking products on the market. The denser product not only feels like a tropical hardwoods but looks like one, offering performance and aesthetics that put it in a new category of its own.

The product’s engineered resin cap, fully encompassing its unique composition, eliminates nearly all concern of the water driven expansion that has been known to cause many of the issues with other composite products. Fortress is standing behind its product offering a 25 Year Limited Manufacturer Warranty and 5 years of labor coverage as part of its Preferred Builder Program.    

“The introduction of Infinity Decking to the North American decking industry is a true game changer as it is the first product that truly offers the desired benefits of a composite product with the aesthetics consumers seek in hardwoods,” Matt Sherstad, CEO at The Fortress Company, said. “The patent-pending dual surfaced board offers a unique value to distribution in a streamlined SKU count while providing the consumer surface options of Distressed Hardwood or Tropical Hardwood.”

Infinity Decking is stocked in 4 main colors and 3 accent colors that all have a rich, variegated or tropical appearance. The coloration is done utilizing a proprietary coloring system that artistically layers colors creating depth and uniqueness to the coloration where every board is different with its own unique “finger print.” Fortress is the first to offer this coloration in Fascia, Post Sleeves, Rails and a never seen before 12.8” deep stair tread that makes your deck stairs look like interior hardwood stairs. HULK Clips & Fasteners offers color matched surface mount options as well as a new hidden fastening system that is installed or removed between the boards with a specialized bit.

Fortress Infinity Decking and Hulk Clips & Fasteners adds to the growing list of products offered by The Fortress Company, which includes railing, fence, pergola and other exterior focused building products. To learn more, visit http://www.FortressDeck.com or http://www.TheFortressCompany.com.

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About Fortress Deck
Fortress Deck is the newest member of The Fortress Company, a privately held, family of innovative building product solution providers. The Fortress Company boasts nearly 50 years of combined experience in building products supply and design. The Fortress Company is comprised of Fortress Railing Products, Fortress Fence Products, OZCO Building Products and Fortress Deck. The Fortress Company is based in the Dallas, Texas area with extensive product distribution throughout North America and expansion occurring to many other global markets. A young, innovative and entrepreneurial culture is alive and well at The Fortress Company where the team is always looking for ways to lead our industries forward. Learn more at http://www.thefortresscompany.com or http://www.FortressDeck.com.

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Kym Dennis
The Fortress Company
+1 (972) 231-4001 Ext: 2702
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