Canadian Tech Startup, SweetIQ, Creating 30 Jobs in Orange County, CA

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New U.S. headquarters to host SweetIQ’s expansion following early 2016 success

SweetIQ, the leading local marketing platform provider, announces the opening of its new U.S. headquarters in Orange County, CA to accommodate the company’s dramatic growth in the U.S. market. The new office will host the expansion of SweetIQ’s sales and customer success teams who serve the U.S. West Coast and Southwest markets.

The company has grown its U.S. business by over 400% since the beginning of 2016 with no signs of slowing down. This tremendous success follows the launch of its U.S. sales operations in 2015 and growing demand for its industry-leading analytics and marketing automation products for local marketing. “With the results our Fortune 500 clients are seeing, word is spreading very quickly about how retailers are able to drive in-store foot traffic through our programmatic local marketing campaigns” said Michael Mire, Chief Revenue Officer of SweetIQ. “Our strategy now shifts to quickly expanding our sales operation in the U.S. to accommodate for this increasing demand and further cementing our position as the industry leader in local marketing.”

Earlier this year, the company added Edwin Nissanoff from Local Market Launch and Brandify to its sales division, tasked with spearheading the West Coast U.S. sales operation. “Edwin brings over a decade of experience in the local marketing industry, and has been extremely successful in his pursuits. It only made sense to rapidly build a team around him,” said Jacob Lanyadoo, Director of Sales at SweetIQ.

The company is currently expanding the team in Irvine and is looking to hire 20 National Sales Representatives and 10 Inside Sales Associates before the end of the year. The new office is located at 19800 MacArthur Blvd., Irvine, California.

About SweetIQ
A leader in local search marketing, SweetIQ helps F500 retail brands grow their in-store foot traffic by improving the online findability of their brick-and-mortar stores. Turning big data into actionable intelligence, SweetIQ's marketing analytics and automation platform supports retailers and the marketing agencies that represent them in their corporate strategies, and empowers them in the reputation management of their brand. Founded in 2010, the company is headquartered in Montreal, Canada, with an office in Orange County, California. Read more at


For media inquiries or for an interview, please contact:
Amanda Ierfino
Marketing Coordinator, Social and PR, SweetiQ

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Amanda Ierfino
+1 5144613527 Ext: 705
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