Telax Appoints Sales Veteran to Drive Customer-Centric Vision

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Meet Chris Ferrante, Executive Vice President, Sales

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I’m excited to join the experienced and world-class Telax team

Telax™ ( announced today the immediate appointment of Chris Ferrante as Executive Vice President, Sales. Ferrante will be responsible for building and leading a high performing, customer-centric and metrics driven global sales organization accountable for producing exponential revenue growth through a strategic service provider channel go-to-market strategy.

“Chris’ passion in building and nurturing trusted relationships, and his genuine interest in Service Providers’ success will contribute to our winning combination of building successful partnerships and elevating contact centers to a strategic asset,” said Telax™ President and CEO, Koray Parmaks. “With his impressive track-record in sales and his motto of measure, correct and improve, I have no doubt, he has the capabilities to deliver an integrated approach to personalized service that support everyone’s growth objectives including our own.”

Prior to joining Telax™, Ferrante was Chief Revenue Officer for Aplicor®. He was accountable for revenue generation processes including the global Go-To-Market strategy and execution in sales, business development, professional services and demand generation. Chris also served as Senior Vice President & GM of Sales with NexTraq, a cloud-based GPS Fleet Management leader in telematics where he led explosive 300% revenue growth and scale culminating in a successful acquisition by a publicly traded company. He also served as Vice President of Sales over the Americas with Numara Software, growing revenues by 500% during his tenure, exceeded 50,000 customers milestone and achieved Gartner's rank of third largest IT Service Desk Vendor in market share. Chris has led additional sales efforts with companies including WebEx, Computer Associates and Symantec Corporation.

“I’m excited to join the experienced and world-class Telax team. I look forward to building and contributing to a high performing, customer-focused and sales oriented, cloud contact center solutions company that will help Service Providers and their customers deliver results that will ultimately grow their business,” said Chris Ferrante.

Chris brings 25 years of executive sales leadership, business development, direct and channel sales experience in the computer software industry. In his executive roles, he reported to the CEO in "growth stage" businesses partnered with world-class private equity firms (Board of Directors) building for M&A exit outcomes. As part of the Telax™ approach to business success, Chris is based in Tampa, Florida.

About Telax™
Telax is the only contact center solutions provider that partners directly with Communications Service Providers (CSP) to become an extension of their service offerings. That means you get the top-quality contact center and expertise your business needs, integrated seamlessly into your existing operations. The result is a better customer experience today and a better organization tomorrow. And Everybody's Happy.™

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Fahad Muhammad
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