Fit4D Commits to have Largest Team of Certified Diabetes Educators in the United States by AADE 2017

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Rapidly growing health tech company announces ground-breaking expansion plan

Fit4D, the New York based technology company with intelligent scripting algorithms that enables Certified Diabetes Educators (CDEs) to deliver personalized care at scale, announced today that they will have the largest team of CDEs in the United States by the 2017 annual AADE conference. The American Association of Diabetes Educators (AADE) Annual conference is the largest gathering of diabetes educators in the country.

Fit4D is a technology-enabled health coaching solution that scales the reach of expert diabetes educators, allowing them to manage a patient population more than five times larger than traditional inpatient settings. Fit4D clients include pharmaceutical companies with a branded drug or device seeking to improve initiation and adherence, and payers looking to improve health outcomes and quality measures. The company’s team of CDEs across the country leverage the proprietary technology platform to engage patients with a personalized plan that addresses the individual barriers one faces when learning to self-manage the condition. Coaching topics include basic education about the condition, tips and tactics to initiate therapy and improve medication adherence, the importance of preventive care, nutrition, fitness, advice to overcome psychosocial barriers and more.

“Managing diabetes is complicated and can often be overwhelming. Having a diabetes educator can make a lasting difference for someone struggling with the disease,” said Joanne Rinker MS, RD, CDE, LDN, FAADE. “It impresses me that Fit4D has been able to use technology to scale the reach of diabetes educators and I’m looking forward to their continued growth so diabetes educators can help even more people.”

Fit4D was founded by David Weingard after being diagnosed with Type 1 diabetes at the age of 36. A former Microsoft executive, David was diagnosed while training for a survival race. David struggled for months, balancing his career, family, nutrition and fitness goals, but was only able to manage his condition with the help of a CDE coach who could understand David’s needs and goals.

“Through years of providing diabetes education, we have learned that the key to making lasting behavioral change is to fit our coaching into the lives of the people we are trying to help” said David Weingard, Fit4D Chief Executive Officer. “Fit4D CDEs quickly build a trusted relationship with patients and then interact based on their individual preferences, calling in the evenings after the kids are asleep, or on weekends while using multiple media (phone, email, text, online events, video etc.). Additionally, we have seen growing demand for our multi-lingual coaching this year with native Spanish-speaking CDEs tailoring coaching in culturally-relevant ways. We are committed to growing our team of exceptional CDEs to be the largest in the country next year.”

In addition to providing the largest team of CDEs in the country by 2017, Fit4D distinguishes its body of Certified Diabetes Educators in robust ways. Fit4D expert CDEs are skilled at identifying and addressing the unique barriers an individual faces, such as medication adherence, helping to improve the lives of people with diabetes every day.

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About Fit4D (http://www.fit4d.com),

Fit4D’s mission is to improve the health of people with diabetes through services delivered by highly qualified CDEs who are passionate about empowering and inspiring people toward optimal health and lifestyle. Services are tailored to an individual’s personal needs and technology is leveraged for scale and accessibility. The Fit4D CDEs are dietitians, nurses, pharmacists, and social workers who are phenomenal individuals that tirelessly work on behalf of patients. By building a team of behavior change experts located across the US, Fit4D has developed a world-class organization whose intellectual property is the deep “real-world diabetes expertise” that goes beyond accreditations.

Fit4D’s Fortune 500 clients include pharmaceutical, medical device, payer and provider companies. Fit4D’s investors include SJF Ventures (leading social impact venture firm), Sovereign Health System (a New Jersey based ACO) and Blue Cross and Blue Shield of Nebraska, who provide strategic guidance and support in helping Fit4D achieve its mission of improving the health of people with diabetes.

Follow Fit4D on twitter @Fit4D and join the conversation on LinkedIn – Diabetes Innovation http://bit.ly/2aUScvP

Contact: Fit4D: Natasha Desai, ndesai(at)fit4d(dot)com, (646)249-6983

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Natasha Desai
Fit4D
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