Televerde Hires Former SAP Leader Morgan Jones to Lead European Expansion

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B2B Sales, Marketing and Demand Generation Leader Adds Kirsty Lawrie as European Sales Director

Televerde, the global sales and marketing solutions provider, has appointed Morgan Jones as General Manager of its European office headquartered in Glasgow, Scotland. Highly skilled in growing multi-national business-to-business (B2B) demand generation programs, Mr. Jones will be responsible for expanding Televerde’s presence across Europe, attracting new B2B clients and helping existing customers enter or broaden their reach in the European market.

Mr. Jones is an accomplished B2B sales, marketing and demand generation leader, bringing a keen understanding of inside sales and demand generation to Televerde. Most recently he was the Senior Director of Demand Generation for SAP, and has held demand generation and inside sales roles at IBM, Vignette Inc., and CA, Inc.

To further support its international growth, Televerde has hired Kirsty Lawrie to join Mr. Jones as European Sales Director. Ms. Lawrie, an experienced sales and marketing executive will advise and offer demand generation strategies for Televerde’s prospects and clients.

“Generating demand and increasing revenue is a global need for all B2B businesses. Marketing technologies have tremendous power to help in these areas, but many companies don’t know how to get the most from their investment, especially in Europe where utilization of these solutions is still in its infancy. From being a client of Televerde’s at SAP, I’ve seen first hand how well it effectively partners with its customers to operate effective demand generation programs that accelerate sales on their behalf,” said Mr. Jones. “I’m honored to lead Televerde’s growth in Europe and look forward to enhancing the company’s market share by combining my inside sales and demand generation expertise and Kirsty’s market knowledge with Televerde’s world class solutions.”

“Companies understand the importance of strategically leveraging marketing technology and integrated teleservices to drive greater revenue. As we continue our expansion into Europe, we believe that Morgan’s drive, focus and knowledge of demand generation and inside sales perfectly complement Televerde’s services. Kirsty’s intimate knowledge of the European market and impressive B2B sales and marketing background further support Televerde’s mission,” said James Hooker, CEO at Televerde. “Together Morgan and Kirsty have it all – a skilled approach to designing demand generation and teleservices programs, a strong understanding of our market, and leadership and team-building skills. With them leading the way in Europe, we expect to do great work for Televerde and our clients.”

Televerde announced Glasgow, Scotland as its European headquarters in March of this year, has moved into its headquarters and contact center location, and recruited and trained the first of its European employees. The company runs B2B demand generation and sales development campaigns with native language support for Dutch, English, Finnish, Flemish, French, German, Italian, Polish Portuguese, Russian, Spanish, Swedish and Ukrainian.

To select Glasgow, Televerde worked close with Scottish Development International, the international branch of Scotland’s enterprise agencies, which focuses on creating an innovative and highly productive economy in Scotland. The investment is supported by £670k of Regional Selective Assistance (RSA).

About Televerde
Televerde is a global marketing and sales solution provider dedicated to acquiring new business and accelerating revenue for our clients. By offering proven solutions in the areas of marketing technology services, strategic engagement planning, data intelligence, demand generation, teleservices and inside sales, Televerde has helped a host of large and mid-sized companies generate over $6.5 billion in revenue. To learn more, visit

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Jennifer Jewett
Mockingbird Communications
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