We are taking customer meetings to the next level by utilizing the Actionable Intelligence gathered in them to drive marketing automation.
Allen, Texas (PRWEB) August 09, 2016
Today Point N Time Software, a leader in account and opportunity planning, and meeting management in the Salesforce.com ecosystem, announced the release of PardotLinks. PardotLinks provides Strategy Mapper and Pardot customers the ability to use Actionable Intelligence gathered from customer meetings across their entire organization to build and maintain marketing automation rules and campaigns created in Pardot. The ability to nurture leads and contacts based on customer initiatives, pain points or product strengths combined with the power and ease of use of Pardot will fill sales funnels with more and better qualified leads. This unique approach to capitalize on customer meetings information is an industry first.
More specifically, PardotLinks takes the Actionable Intelligence only once available to the individual sales rep that gathered it, aggregates it and makes it available across the entire organization in the form of highly targeted leads for marketing campaigns and targeted sales efforts.
On the release of PardotLinks, Point N Time Software President and CEO said, “We are taking customer meetings to the next level by utilizing the Actionable Intelligence gathered in them to drive marketing automation. Gone are the days where sales rely solely on marketing to build and drive their pipeline. We have put it in the hands of the Account Executives and sales teams to build and maintain by simply having customer meetings, because we all know winning starts in the first conversation.”
The solution looks to assist organizations in three key areas. First, provide the ability to leverage information from customer meetings to fuel sales pipelines. Second, to bridge the gap between sales and marketing in lead nurturing and generation. Finally, it provides organizations greater returns on their Salesforce and Pardot investments.
About Point N Time Software, Inc.
Founded in 2011, Point N Time Software’s Strategy MapperTM is a native Salesforce.com application that is the natural convergence of account, opportunity and meeting planning. Its intuitive interface allows your organization to easily and consistently build, maintain and communicate Account and Opportunity Plans, manage customer meetings, and capture customer intelligence all while reducing the administrative overhead of maintaining accounts and opportunities in Salesforce.com. For more information see http://www.pointntime.com.
Pardot, B2B marketing automation by Salesforce, offers a marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns. For more information see http://www.salesforce.com/sales-cloud/marketing-automation-software.jsp