Will Leather Goods Launches Back-To-School 'Get & Give Will' Campaign to Provide Backpacks and Supplies to Students in Need

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Now through October 1st, buy one, give one campaign will support company’s social initiative and commitment to donating 500,000 backpacks across the U.S. in the next five years

GiveWill Backpack

“As we see budgets get smaller while needs get greater, we as a company see an opportunity for our brand to be of service,” said Adler. “I believe that by inspiring students to dream—and dream big—we are making an investment in our future.”

Luxury leather brand, Will Leather Goods, is announcing a special “buy one, give one” program designed to support students in underfunded schools across America with in-kind backpack donations. Through the Back-to-School Will Leather Goods Get & Give Will Initiative, for every backpack or messenger bag purchased now through October 1, 2016, the company will donate one backpack stocked with school supplies to a child in need in the U.S. Will Leather Goods founder and creative director, Will Adler, made the announcement.

The campaign supports the company’s established social initiative Give Will that Adler created to provide elementary children in underfunded schools with the everyday essentials that they need to be confident, secure, successful and inspired. The specially-designed colorful backpacks, with a space for the child to write his/her future aspirations, are intended to serve as a “bag to carry your dreams.” To date, Will Leather Goods has donated more than 8,500 backpacks to children in underfunded schools across the U.S., with the goal of providing 500,000 backpacks nationwide by 2025.

Adler attended public schools while growing up Detroit and since those impressionable years, he recognized the importance of education as a foundation for success. “As we see budgets get smaller while needs get greater, we as a company see an opportunity for our brand to be of service,” said Adler. “I believe that by inspiring students to dream—and dream big—we are making an investment in our future.”

A former actor, Adler started a belt stand on the Venice beach boardwalk in 1981 to support his young family. Today, the family-owned company has eight Will Leather Goods retail stores in the U.S., a growing e-commerce website and over 300 retailers across the world carrying products supported by a 100 percent lifetime guarantee.

About Will Leather Goods    
Based in Eugene, Oregon, Will Leather Goods is a family-owned company that creates innovative leather goods rooted in the past, designed for the present and built for the future. A leather craftsman for 35 years, founder and creator Will Adler travels the globe to work with worldwide artisans, sourcing materials and producing unexpectedly classic product. From its humble beginnings as a small belt stand started on the boardwalk of Venice Beach, California in 1981, today, there are eight Will Leather Goods retail stores in the U.S., a growing e-commerce website and over 300 retailers across the world carrying products supported by a 100 percent lifetime guarantee. Through its Give Will initiative, the company gives back by donating backpacks to underfunded elementary schools across America while mentoring children to follow their dreams. For more information, visit http://www.willleathergoods.com.

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