A new Novu case study debunks the myth that Medicare members are not online.

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Novu shares insights on how to digitally engage Medicare members

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Novu is a Marketing Technology Platform for Health Plans & Providers

August 9, 2016 – Online engagement is the most efficient, cost-effective channel to engage plan members. As more baby boomers join Medicare each day, delivering members to the digital channel will become critical for cost management and engagement. Our study found that 96% of Novu members stay online if they redeem online one time.

In this new case study, “Medicare members and technology: Digital engagement that works,” Novu explains how a well-designed member engagement program will lower cost while being more effective:

  • Community support builds loyalty
  • Incentives for checking into online programs work
  • Continuous engagement keeps members engaged online

“As CMS and states move further into a full managed care model focused on performance standards, consumer experience and improved cost models, health plans will need to become more innovative with member engagement. Our behavior change platform helps plans activate and keep members engaged in a digital environment, while returning a sound ROI. Member expectations are increasing at the same time that new regulatory standards are arriving. Replicating an online retails experience is an expectation," noted Jordan Mauer, EVP of Marketing & Engagement at Novu.

Download a complimentary copy of the case study, “Medicare members and technology: Digital engagement that works.

About Novu

Novu is the health care industry’s leading data sciences and behavior change platform, designed to enable health plans to better understand, motivate and connect with members. Leveraging clinical and behavioral best practices, rewards, incentives and personalized communication, Novu is the most cost-effective, seamless way to reach and influence high-value member behaviors.

Questions or comments please contact us at info(at)novu(dot)com or reach us at novu.com or 855-612-NOVU (6688)

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Brad Batdorf
Kpahi Marketing
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