BrightWave Continues Growth, Adds Rich Wilson as Vice President of Customer Experience

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Founder of Award-Winning Marketing Automation and Customer Experience Firm Adds Depth and Additional Strengths to North America’s Leading Email Marketing Agency

BrightWave, North America’s leading email marketing agency, today announced the hiring of Rich Wilson in the transformational role of Vice President of Customer Experience. He will lead BrightWave’s Strategy, Creative and Technology teams with an emphasis on orchestrating the most impactful customer journeys and behavioral marketing efforts for BrightWave’s blue-chip client list. The appointment is effective immediately.

Wilson has a long track record of innovation and client success within the agency world. After serving as Creative Director at JWT Specialized Communications, he started Big Scary Cranium, a marketing automation and customer experience firm. He led the agency to become a pioneer in the marketing automation space, where it received many accolades, including “Agency of the Year” from IBM Silverpop.

Under Wilson’s leadership, Big Scary Cranium consulted on campaign and data strategy, built the automation environment using the leading marketing technology platforms and created relevant assets for leading brands. After seven years, Big Scary Cranium was acquired by an independent ad agency.

“Rich brings a wealth of knowledge and experience in customer journeys, marketing automation, and holistic data-driven marketing,” said Raj Choudhury, President of BrightWave. He added, “We are excited to leverage his thinking and storytelling capabilities to further expand our work product and the value we bring to our clients.”

For more information on Wilson, please visit

About BrightWave

BrightWave is North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing and eCRM programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave works with a blue chip client roster, including Aflac, Chick-fil-A, Equifax, MattressFirm, Mizuno and Phillips 66. For more information, please visit

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