Colorado Website Named Best of Nonprofit Fundraising Designs

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Innovation and modern design lands Reach Out and Read Colorado's website a coveted spot on Designing for Good’s 2016 list of Best of Nonprofit Fundraising Designs.

The successful collaboration was fueled by passion, creativity and story-telling, as Reach Out and Read Colorado and Wanna Pixel are both working actively to push the boundaries of innovation and achievement in the Colorado nonprofit landscape.

Innovation and modern design lands statewide early literacy nonprofit Reach Out and Read Colorado's website a coveted spot on Designing for Good’s 2016 list of Best of Nonprofit Fundraising Designs.

The list was culled from hundreds of graphic and interactive designs from across the industry and features social good websites that elevate something rather simple into something memorable. The Reach Out and Read Colorado homepage is featured in the listing with a photo and the caption, “Highly accessible redesign while slick silent background video on homepage sets stage for whole experience by Meg Delagrange for Reach Out and Read Colorado.”

The newly redesigned Reach Out and Read Colorado website launched in March 2016. The project was led by local design firm Wanna Pixel, Inc. The website was rebuilt from the ground up to be brand and trend aligned, as well as fully responsive and optimized to ensure the best possible user experience.

Nathan Porter, CEO of Wanna Pixel, stated, "Organizations like Reach Out and Read Colorado are keenly aware of their need to engage a broad demographic of users. One of the keys to doing this is putting a lot of thought into the user's experience and understanding what engages a user and leads them to an action. Millennials and Digital Natives have a very keen BS meter which means that we have to be very mindful that the personality of the organization carries through in every aspect of the website development and design. That's one of the things that makes this website stand out from the noise."

As a result of the redesign, Reach Out and Read Colorado is hopeful for an increase in online giving, a well-known industry best practice. Perry Jowsey, Reach Out and Read Colorado Development Director, explained, “To be successful in fundraising today, it is essential to maximize online giving opportunities – a key segment of development that is growing at three times the rate of overall donations throughout the nonprofit sector. Our new website connects the donor with the high-impact work we are accomplishing in a way that offers a compelling narrative and details tangible outcomes. We expect to optimize this channel to acquire new donors, increase retention, and catalyze overall individual giving in a way that expands our scope of service statewide.”

The successful collaboration was fueled by passion, creativity and story-telling, as Reach Out and Read Colorado and Wanna Pixel are both working actively to push the boundaries of innovation and achievement in the Colorado nonprofit landscape.

Original article: http://npengage.com/nonprofit-marketing/designing-for-good-top-nonprofit-graphic-designs-episode-4/

About Reach Out and Read Colorado
Reach Out and Read Colorado gives young children a foundation for success by incorporating books into pediatric care and encouraging families to read aloud together. To learn more about our impact, visit http://www.reachoutandreadco.org or follow us at http://www.facebook.com/reachoutandreadcolorado.

About Wanna Pixel, Inc.
The team at Wanna Pixel believes that, together, Humans and Pixels can change the world! They create #websites and #technology solutions for #socialgood. To learn more, visit http://www.wapix.co or follow them at http://www.facebook.com/wannapixel.

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Maureen Pacheco
@ReachOutReadCO
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