Kansas City Symphony Sets All-Time Records for Attendance, Ticket Revenue in 2015-16 Season

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Financial results combine with artistic excellence and community engagement to make a compelling success story

Kansas City Symphony, Music Director Michael Stern

Kansas City Symphony sets all-time records for attendance and ticket revenue in 2015-16 season

“Kansas City’s positive and forward-looking arts environment has helped us build an exemplary, modern American orchestra,” says Kansas City Symphony Board Chair Bill Lyons.

Five seasons after the opening of the Kauffman Center for the Performing Arts, the Kansas City Symphony’s annual results show the organization is stronger than ever and consistently one of the hottest tickets around.

Having completed its 2016 fiscal year (July 1, 2015 to June 30, 2016), the Symphony is proud to report all-time records for attendance and total ticket revenue. The Symphony points to record Classical Series single ticket sales, a loyal subscriber base and diverse programming as key components of these milestones. These elements allowed the Symphony to post a
modest financial surplus for the year.

“Our continued success is testament to the combined efforts of our extraordinary board, staff, musicians and volunteers, and also to this remarkable community,” says Symphony Executive Director Frank Byrne. “Kansas City is a city on the ascent, a place where the arts are an integral part of our identity. There is no better place to demonstrate the power and relevance of great music to people of all ages, and the response we’ve seen is very exciting. We believe there is even greater potential for the future, and we intend to be leaders in making that dream a reality.”

Symphony Board Chair Bill Lyons agrees.

“Kansas City’s positive and forward-looking arts environment has helped us build an exemplary, modern American orchestra,” Lyons says. “Our clear focus on artistic excellence is generating record operating results and a subscriber base that is eager to renew its support every year. In addition, our Board has led a multi-year effort to build a much stronger and more sustainable financial foundation. The combination of these things, plus the leadership of Executive Director Frank Byrne and Music Director Michael Stern, should give Kansas City great confidence in the Symphony’s future.”

For the 2015-16 season, the Symphony sold $2.9 million in subscriptions and nearly $2.1 million in single tickets, resulting in a record of nearly $5 million in total ticket revenue. The 2015-16 Symphony series performances were near capacity, at nearly 95 percent sold on average, with an average of 79 percent of seats filled by season subscribers. With more than 100 performances last season, averages account for multiple sold-out concerts across all series and resulted in more than 100,000 attendees — another record. Advancing its “destination” reputation in the 2015-16 season, the Symphony attracted attendees from all 50 states, the District of Columbia and six foreign countries, not including additional out-of-town and foreign visitors attending as guests of others.

The Symphony also announced significant contract renewals in the 2015-16 season. In October 2015, Music Director Michael Stern extended his contract through the 2019-20 season. In December 2015, the Symphony announced that Jason Seber would succeed Aram Demirjian as the David T. Beals III Assistant Conductor beginning in the 2016-17 season. Kansas City Symphony Chorus Director Charles Bruffy, who leads the 160-volunteer member Chorus, also renewed his contract through the 2019-20 season.

Additionally, Symphony musicians and management successfully ratified a four-year renewal of the musicians’ collective bargaining agreement, negotiating without attorneys and reaching agreement more than a year before the expiration of the current contract.

The Symphony’s schedule features many other activities, including the Symphony’s 60 performances as the resident orchestra for the Lyric Opera of Kansas City and the Kansas City Ballet. The Symphony has a longstanding commitment to youth through its vibrant education series, which experienced nearly a 5 percent increase in student attendance. The Symphony’s youth and community programs reached more than 57,000 people in fiscal year 2016, with students from 328 schools in 77 communities in Kansas and Missouri.

In addition to ticket sales, the Symphony relies on strong fundraising to balance its $15.6 million budget. The Symphony saw steady growth in contributions to its annual fund, with nearly $2.7 million in individual gifts as part of the almost $7.3 million in total donations. With one of the most effective volunteer forces in the nation, members of the Symphony’s five auxiliaries raised $1.2 million for fiscal year 2016, up $75,000 from the previous fiscal year.

Music Director Michael Stern agrees that the Symphony’s commitment to the Kansas City community is integral to its success. The Symphony continues to further its artistic growth under Stern’s direction, who begins his 12th season for the 2016-17 season.

“I am extremely proud of our artistic achievements over this past year,” Stern says. “Being part of the Kansas City community continues to be enormously gratifying, and it inspires us to reach higher. We have changed the culture of our organization through positive conversations with both our internal constituents and the public. Our great success reflects the wonderful fact that, together in Kansas City, we are making music matter. There is no limit to what we can achieve together.”

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Beth Buchanan

Jeff Barker
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