StackCommerce Unveils Native Academy Platform for Online Publishers

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StackCommerce Doubles Down on Online Learning; Launches New White-Label Academy Platform Enabling Media Companies to Offer Personal and Professional Development Courses

StackCommerce publisher shops have generated just shy of $11 million in sales through online learning alone, and the launch of the Academy Platform is expected to significantly increase earnings for both new and existing media partners.

StackCommerce, the leading native commerce platform for media companies, today announced the launch of its Native Academy Platform. In addition to StackCommerce’s traditional Shop product, potential partners will now have the option of monetizing through a full-service online course marketplace.

The additional focus on online learning follows years of consistent growth across the category, evidenced by the company recently reaching a major milestone marking the millionth course completed by its students. StackCommerce publisher shops have generated just shy of $11 million in sales through online learning alone, and the launch of the Academy Platform is expected to significantly increase earnings for both new and existing media partners.

The response from the online instructor community has been overwhelmingly positive with more than 350 prominent instructors joining within the first month. Unlike other online learning sites, StackCommerce offers the unique advantage of a built-in marketing engine, which grants instructors the opportunity to be featured across its expansive publisher network. The top 10 instructors alone have earned more than $6 million dollars, in addition to gaining exposure on notable publications like BGR, Engadget, Popular Science and more.

“The major challenge for online instructors is effectively marketing courses to targeted groups of students,” said instructor Huw Collingbourne. “StackCommerce's platform does this for us, and you simply can't find that massive benefit anywhere else. In fact, my Ruby coding course alone brought in over 24,000 new students in just three months. I've substantially increased my income by finding new markets for my existing courses with StackCommerce.”

For StackCommerce’s quickly expanding network of publishers, including BoingBoing, The Next Web, Digg, and Mobile Nations, online courses have successfully allowed them to monetize while still engaging their readers. Courses convert at an impressive 5% on average, and new site improvements are aimed at optimizing the discovery and purchase experience even further. Publishers will now have a much more expansive library of courses to offer their readers, as well as a full list of new tools and features:

Ratings & Wishlist Feature
Freshly Designed Course Pages
Powerful Search Engine & User Experience
Easy, Streamlined Redemption
Discounting & Marketing Tools

“There is a clear untapped market for online courses that promote continued education in fields that evolve quickly, and we’re helping publishers take advantage of it,” said CEO and Founder Josh Payne. “Readers are looking for quality, affordable courses and publishers are looking to monetize without cheapening their brands with ads. Having this platform available will allow us to expand our offering to a whole new subset of commerce-hesitant publishers, while also furthering our mission to help publishers find better ways to monetize in a quickly-evolving online media landscape.”

About StackCommerce:

StackCommerce is on a mission to revolutionize commerce through the integration of content and relevant products. The company’s network reach is currently over 1 billion monthly visitors across more than 500+ publisher partners including AOL, Gawker Media, IDG, Digg, The Next Web, and others. Their native commerce platform provides publishers and vendors with turnkey solutions to drive incremental revenue. These solutions include: fully-branded shops and academies as well as native product recommendations in editorial, email, social, and in-stream. The company is headquartered in Venice, CA and backed by Draper Associates, 500 Startups, Amplify, Wavemaker Partners, and several top angel investors.

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Katy Logan, Content Manager
StackCommerce
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