This is one of the strongest line-ups we've ever had, and we're really looking forward to seeing what new ideas people can come up with
London, UK (PRWEB) August 11, 2016
Companies today have been profoundly disrupted by innovation. It has come from all sides and impacted all industries. In order to flourish in this new world, organisations must understand their customers better than ever, and as such are increasingly turning to data analytics for insights that can use to provide what people want.
One industry to have suffered the most heavily in recent years has been newspapers. The number of journalists in the UK fell around one-third between 2001 and 2010, and a similar amount in the US between 2006 and 2013. In response, the national newspapers are looking more and more at their analytics to encourage viewers, retain readership, and discover new revenue streams.
The Big Data & Analytics Innovation Summit is set to take place on the 16th & 17th of November in London. There will be in excess of 28 speakers discussing the latest developments in the data sciences and how the processes their organisations have in place to best exploit them. Speakers include the Telegraph Media Group, The Guardian, and the Financial Times.
Ian Gibbs, Head of Commercial Insight at The Guardian, will discuss how the power of their unique first party data can help publishers to resist the forces of commoditisation in the digital ad space by using it tell compelling data-driven stories for brands and consumers alike.
There will also be speakers from the likes of Spotify and Zipcar, companies born in digital that have managed to revolutionise the way people live their lives. Christine Hung, Head of Analytics Consulting, Spotify, will describe how they are deeply committed to providing their users with the best music streaming experience. To do this better than anybody else they need to have a nuanced understanding of each user’s “moments“ – their changing mood and situational context. In this presentation, delegates will learn about Spotify’s latest research to understand its audience and the actionable insights it generated that helped grow the business.
There will be more than 200 attendees at the event, with speakers provoking discussion that can be continued into the various networking events to be further developed and leveraged for insights that they can take back to their own organisation. Curator of the event, David Barton, said:"‘This is one of the strongest line-ups we've ever had, and we're really looking forward to seeing what new ideas people can come up with."
For further information about speakers, schedule and registration details at the Big Data and Analytics Innovation Summit, check out the website here: https://theinnovationenterprise.com/summits/big-data-analytics-innovation-summit-london-2016
Innovation Enterprise Ltd, a division of Argyle Executive Forum, is a business-to-business media brand specializing in delivering the most innovative business solutions to executive-level decision makers. Innovation Enterprise produces a range on online and offline content, including, but not limited to, summits, online learning, webinars, and white papers, as well as offering other additional services such as lead generation and bespoke research.
Innovation Enterprise focuses on seven key channels - Finance, Supply Chain, Analytics, Big Data, Strategy, Digital, Innovation & Sports - to ensure that organizations are furnished with all the cutting-edge insights necessary to driving growth in the evolving business environment.