Novu’s EVP of Marketing and Engagement, Jordan Mauer, Interviewed by Loyalty360 About How Health Care is Embracing Customer Loyalty

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Novu shares keys to successful member loyalty in health care.

Novu is a Marketing Technology Platform for Health Plans and Providers

Novu is a Marketing Technology Platform for Health Plans and Providers

Health care is in the midst of industry disruption.

Health care is in the midst of industry disruption. Consumers are more empowered than ever with detailed plan information at their fingertips and an array of options to choose from for coverage. Labels such as consumerism, engagement and incentives are taking over the industry.

Jordan Mauer, EVP of Marketing and Engagement at Novu, was recently interviewed by Loyalty360 on how the view of member loyalty is evolving in health care:

  • Loyalty in health care is created differently than with traditional consumer brands
  • The customer is gaining decision-making power
  • How incentives are driving high-value behaviors

Download a complimentary copy of a recent Novu white paper on loyalty and retention in health care, “Member Engagement and Retention in a New Era of Communication.”

About Novu

Novu is the health care industry’s leading data sciences and behavior change platform, designed to enable health plans to better understand, motivate and connect with members. Leveraging clinical and behavioral best practices, rewards, incentives and personalized communication, Novu is the most cost-effective, seamless way to reach and influence high-value member behaviors.

Questions or comments, please contact us at info(at)novu(dot)com or reach us at novu.com or 855-612-NOVU (6688).

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Michael Fagle
Novu
+1 904-671-2693
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