Primacy Earns a Premier Google Partner Badge

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Digital agency gains competitive advantage with Google Premier Partner status

We are dedicated to helping our clients make smarter marketing decisions and now have Google as a powerful ally who will help us achieve measurable ROI for our clients.

Digital agency Primacy announced that it has been named a Google Premier Partner, a status designated for three percent of agencies nationwide. This distinction places Primacy among only eight Premier agencies in Connecticut that specialize in both search and mobile advertising. The exclusive partnership is reserved only for Google’s most valued agencies and is designed to recognize companies that provide the best quality services according to Google’s best practices.

“This is a great milestone for our company,” said Rosie Walker, EVP, Marketing. “We are dedicated to helping our clients make smarter marketing decisions and now have Google as a powerful ally who will help us achieve measurable ROI for our clients.”

Google created their Partner Program in 2011 to connect businesses with advertising agencies that are capable of helping companies grow through AdWords advertising. Partners are defined as advertising agencies that have at least one employee certified in AdWords, manage a minimum of $10,000 in ad spend in a 90-day period and meet Google's performance minimums. Google then features these agencies as certified partners and helps refer them to advertisers seeking a pay-per-click expert.

Earlier this month, Google announced its Premier Partner Status, a recognition reserved for Google's most valued agencies. Less than three percent of all partners were promoted to Premier status. In order to become a Premier Partner, agencies were held to increased ad spend thresholds, higher performance standards and stringent certification requirements.

This designation validates Primacy’s market standing as a leading digital agency that is highly experienced in Google marketing services, which includes specializing in both analytics and advertising (search, display, video and mobile).

About Primacy
Primacy is an award-winning, digital-first agency that provides unparalleled client service, solution-oriented technology and in-depth industry expertise to deliver engaging experiences that have meaningful impact and measurable, actionable results. Primacy offers a full-breadth of services including design and user experience, marketing, technology, branding, mobile, media planning and buying and strategic thinking.

Primacy works with a diverse range of clients in verticals including consumer, financial services, healthcare, manufacturing and higher education. Clients include Aetna, Amica, Cannondale, EmblemHealth, ESPN, The Hartford, MassMutual, Middlesex Hospital, MIT, Regis University, Sikorsky Aircraft, Smith College, Tufts Medical Center, University of Michigan and Yale New Haven Health. The company is headquartered in Farmington, CT with offices in New York and Boston. To find out more, visit

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Elissa Ehrlich
Version 2.0 Communications
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