KickFire™ Joins ABM Cloud for Salesforce, the First-Ever Account-Based Marketing Partnership for the Salesforce Platform
Boston, MA (PRWEB) August 11, 2016 -- KickFire has joined the ABM Cloud for Salesforce program, founded by Terminus and officially launched today at the #FlipMyFunnel conference in Boston. The partner program seeks to help marketers understand the ABM software product landscape and select best-in-class tools across functional categories.
After completing extensive research in the market, Terminus has partnered with KickFire, the leader in IP-to-company intelligence, to join the ABM Cloud. KickFire’s product suite combines IP address intelligence with outstanding lead identification and intent solutions. This partnership seamlessly connects KickFire’s powerful B2B data to Salesforce and other marketing technologies through a RESTful API.
“We are thrilled to join the Terminus ABM Cloud as the trusted source for IP address intelligence," says KickFire co-founder and Vice President of Strategic Business Development, Tina Bean. "Terminus themselves went through the extensive process of validating that our data quality is the best in the industry. Now, not only can you utilize the power of KickFire through the Terminus ABM platform, but through the ABM Cloud you can experience it for yourself."
KickFire API provides the most accurate B2B firmographic data and IP address intelligence in the industry through its proprietary IP-to-company identification technology, TWIN Caching™. KickFire LIVE Leads™ uses TWIN Caching technology to enable companies to tap into their website’s invisible pipeline by identifying anonymous web visitors showing real-time buying intent for their products and services. KickFire Prospector is a free, powerful browser extension designed to find leads, get verified contact information, and push new accounts into Salesforce CRM - all without having to leave a website.
ABM Cloud for Salesforce, an invite-only partner program designed to provide marketers with a selection of web-based tools that support the execution of account-based marketing strategies at scale, has more than 30 vendors signed-on to the initiative. Each software tool connects with Salesforce to share data and are grouped into at least one of the five categories of an ABM technology stack:
• Identify - tools for identifying potential accounts
• Expand - tools for expanding reach within accounts
• Engage - tools for engaging with accounts
• Advocate - tools to help individuals within accounts become product champions
• Measure - analytics tools that help marketers understand attribution and engagement from those accounts
The ABM Cloud is geared toward Salesforce users because it’s the most widely used SaaS CRM. Other joint projects will include a referral program, blogs, roadshows, webinars and whitepapers.
“Account-based marketing has emerged as a transformative strategy for B2B marketers yet there is a lack of clarity on how to build an integrated ABM technology solution. The ABM Cloud for Salesforce provides marketers a roadmap to developing a comprehensive solution that works with their existing eco-system while not being locked into one vendor,” says Sangram Vajre, CMO & co-founder of Terminus.
Learn more about ABM Cloud for Salesforce and partners
About KickFire
KickFire is the leader in cloud-based B2B sales automation and IP intelligence. The KickFire solutions are powered by TWIN Caching, an advanced, proprietary IP-to-company identification technology. TWIN Caching systematically caches and analyzes nearly four billion IP addresses, going beyond traditional IP association to uncover last-mile connectivity ownership. KickFire’s complete suite of solutions enables companies to tap into their website’s invisible pipeline and transform anonymous visitors into actionable sales opportunities. VisiStat, Inc., doing business as KickFire, is a privately held company founded in 2005 and based in San Jose, CA.
To learn more about KickFire, visit http://www.kickfire.com, call 408-493-0456 or email sales(at)kickfire(dot)com.
Angela Hawker, KickFire, Inc., http://kickfire.com, +1 (408) 340-7438, [email protected]
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