Tripp Lite Recognized in CRN’s 2016 Partner Marketing Guide

Share Article

First ever Partner Marketing Guide spotlights companies that provide marketing programs support and resources for channel partners.

News Image
support our partners through a wide variety of programs, including quarterly promotions, sales incentives, bid pricing and generous margins

Tripp Lite, a world-leading manufacturer of power protection and connectivity solutions, announced today that CRN®, a brand of The Channel Company, has recognized Tripp Lite in its first ever 2016 Partner Marketing Guide.

This new CRN list serves as a handbook of marketing programs, support and resources for channel partners from the IT vendors that put a high priority on partner marketing efforts. The guide will be featured on and in the August issue of CRN, and will serve as a critical resource for the many solution providers now looking for marketing-savvy vendors that can help them drive demand for products and services.

“In the new Strategic Service Provider era, marketing support from vendors has become a key differentiator that channel partners rely on to evaluate their supplier relationships,” said Robert Faletra, CEO, The Channel Company. “The companies in CRN’s inaugural Partner Marketing Guide recognize the importance of this industry shift and have responded with an arsenal of marketing resources, benefits and overall partner marketing support. We commend them on their demonstrated ability to anticipate the changing needs of today’s solution providers.”

“Tripp Lite is honored to be recognized by CRN as a leading Data Center Solution Provider,” said Michelle Wang, Tripp Lite’s Director of Marketing, U.S. Channel. “We support our partners through a wide variety of programs, including quarterly promotions, sales incentives, bid pricing and generous margins... all designed to help ensure our partners’ consistent growth.”

The 2016 Partner Marketing Guide will be featured in the August issue of CRN and online at

Tweet This:
@TheChannelCo names @TrippLite to @CRN 2016 Partner Marketing Guide #CRNPMG

About Tripp Lite
Outstanding product reliability and exceptional service have been Tripp Lite trademarks for over 90 years. Tripp Lite´s innovations include the world’s first UPS system designed specifically for personal computers and the world’s most trusted premium surge protector—the Isobar®—with more than 19 million in use. Tripp Lite maintains the highest level of ready-to-ship inventory in the industry with more than 3,500 different products, including UPS systems, rack systems and cooling solutions, PDUs, PowerAlert software for enterprise-level system management and control, surge protectors, KVM switches, cables and connectivity products, inverters, power strips and notebook accessories. Headquartered in Chicago, Illinois, Tripp Lite maintains a global presence with fully staffed offices worldwide. Additional information, including a list of Tripp Lite’s sales offices and authorized reseller partners, can be found by visiting Tripp Lite’s website:

About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

CRN is a registered trademark of The Channel Company, LLC. The Channel Company logo is a trademark of The Channel Company, LLC (registration pending). All rights reserved.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gloria Wong
Tripp Lite
+1 (773) 869-1229
Email >
Visit website