SportsGuru Partners with Backpack Broadcasting for Coverage of the 2016 Nike Pro City Basketball Tournament

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Backpack Broadcasting will leverage SportsGuru’s video recording app for instant analysis by fans and reporters

SportsGuru -- the first fan-powered sports video platform, and Backpack Broadcasting – the end-to-end sports production agency, announced today they have partnered for video coverage of the 2016 Nike Pro City Basketball tournament.

Nike Pro City basketball, played in New York City, is an annual league that runs through most of the summer. Although often known as a streetball league, it is played indoors and often features well-known players, including some with NBA and overseas experience.

Backpack Broadcasting is the official streaming provider of Nike Pro City, and will equip fans and staff members with the SportsGuru mobile app to record instant reports and analysis before, during, and after games.

The SportsGuru iOS app allows sports fans to easily record short videos of themselves with their opinions, reactions, and analysis on sports. The app automatically adds professional graphics to the videos to provide the look of a real sports show, yet with no editing required by the user. Fan videos can be viewed on the SportsGuru app itself, on Facebook via the company’s native video integration, across other social media, and through SportsGuru’s syndication partners.

“SportsGuru allows us to add instant video commentary, analysis, and reactions by both fans and our production team, yet without taking up any additional production resources. Recording happens directly on user’s phones, graphics are added automatically, and the videos show up on our social accounts instantly.” Said Dexter Henry, Producer, Backpack Broadcasting.

“We’re thrilled to partner with Backpack Broadcasting on Nike Pro City coverage” said Ken Zamkow, Founder and CEO, SportsGuru “our mission is to increase the amount of video coverage around different sports and showcase the voice of fans, beyond what is currently available in other media. Nike Pro City is a great example of a tournament with loyal fans who are interested in both watching and covering it. We’re excited to see companies like Backpack Broadcasting embracing new video technologies to enhance their coverage.”

Backpack Broadcasting will broadcast the Nike Pro City Tuesday night games from 6:30 and 8:30pm from Baruch College.

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Ken Zamkow
SportsGuru, inc
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