Luxury Travel Retailer Duty Free Philippines Selects Microsoft Dynamics AX for Retail and Hitachi Solutions Philippines

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Hitachi Solutions Philippines will implement Microsoft Dynamics AX to automate and streamline Duty Free Philippines Corporation (DFPC) business processes, and deliver greater efficiency and productivity.

Hitachi Solutions
Microsoft Dynamics AX’s ability to seamlessly connect our retail operations will create a cohesive, insightful business management platform for delivering growth and innovation.

Hitachi Solutions Philippines Corporation, a leading provider of software and solutions for retailers based on Microsoft Dynamics, is pleased to announce its newest customer win for Microsoft Dynamics AX: Duty Free Philippines.

Duty Free Philippines Corporation is the country’s top luxury travel retailer with the governmental mandate to operate a tax- and duty-free merchandising system and recognized for its outstanding performance in the global duty-free industry. With plans to maintain its strategic advantage in a highly competitive and rapidly evolving retail industry, Duty Free Philippines recognizes the need to adopt and implement a fully integrated Enterprise Retail Solution to maintain its edge and be on par with changing industry trends.

“Duty Free Philippines strives to provide our customers with the exceptional service they expect from our brand consistent with our ISO 9001:2008 Quality Policy,” said Charles Merioles, CIO, DFPC. “Microsoft Dynamics AX’s ability to seamlessly connect our retail operations will create a cohesive, insightful business management platform for delivering growth and innovation.”    

Microsoft Dynamics AX will enable Duty Free Philippines to streamline, standardize, and improve business processes across all levels of the organization, and will provide an opportunity to facilitate a better change management process suited to its needs. By adopting global best practices and industry standards, Duty Free Philippines can expect to continue to improve business processes with a global, scalable ERP solution.

Duty Free Philippines will be provided an Enterprise Retail Solution for its very specific needs. Microsoft Dynamics AX will streamline processes across the organization, including:

  • Point of Sale (POS) tailored to a Duty Free business
  • Inventory Management and Replenishment
  • Procurement
  • Financial Management
  • Human Resources

Duty Free Philippines expects to improve its day to day operations through this fully integrated solution, leveraging components that are purpose-built to work together, from procuring products from both local and international vendors, store and inventory management, financial management, and human resources management. The flexible architecture within Microsoft Dynamics AX alongside top consulting services provided by Hitachi Solutions Philippines will allow Duty Free Philippines to implement the entire solution or parts of it, as desired.

“Duty Free Philippines, with more than 18 stores and growing, hundreds of employees, and countless day-to-day transactions across the country, will be able to simplify what was once a complicated multi-platform system and turn it into an end-to-end system that can provide them with all of the data they need in real-time, all the time,” said Jose Ronnel Domingo, IT Manager and ERS Project Manager.

“Hitachi Solutions Group is dedicated to developing and delivering top-caliber Point of Sale and ERP solutions designed to improve business processes for retailers,” said Manuel Tanseco, Vice President, Hitachi Solutions Philippines Corporation. “We look forward to working with Duty Free Philippines to improve business processes and maintain its competitive edge in today’s changing retail landscape. Our team of Microsoft Dynamics AX experts, together with Duty Free’s team, are excited to work hand in hand to ensure that they get everything they need and maximize the Dynamics AX platform.”

About Hitachi Solutions Philippines

Hitachi Solutions Philippines Corporation helps its customers to successfully compete with the largest global enterprises using powerful, easy-to-use, and affordable industry solutions built on Microsoft Dynamics AX and Microsoft Dynamics CRM enhanced with world class Business Analytics, and Portals and Collaboration. Recognized as the Microsoft ERP Partner of year in 2015 and Microsoft Partner of the Year in Asia Pacific in 2015, Microsoft CRM Global Partner of the Year in 2014 and the 2014 Dynamics Global Outstanding Reseller of the Year, Hitachi Solutions Group provides global capabilities with regional offices in the United States, the United Kingdom, Canada, India, Japan, China, and Asia Pacific. For more information, call +63 2 823 1672 or visit:

About Hitachi Solutions, Ltd.

Hitachi Solutions, Ltd., headquartered in Tokyo, Japan, is one of the core IT Companies of Hitachi Group and a recognized leader in delivering proven business and IT strategies and solutions to companies across many industries. The company provides value-driven services throughout the IT life cycle from systems planning to systems integration, operation and maintenance. Hitachi Solutions delivers products and services of superior value to customers worldwide through key subsidiaries in the United States, the United Kingdom, Canada, India, China, and Asia Pacific. For more information on Hitachi Solutions, please visit:

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges with our talented team and proven experience in global markets. The company’s consolidated revenues for fiscal 2015 (ended March 31, 2016) totaled 10,034 billion yen ($88.8 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes power & infrastructure systems, information & telecommunication systems, construction machinery, high functional materials & components, automotive systems, healthcare and others. For more information on Hitachi, please visit the company’s website at

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